(REF: DMO/04/24)
Job purpose:
Digital
Marketing Officer will be responsible in developing strong and innovative
digital marketing strategies to drive traffic to SACCO digital pages and
generate interest in the SACCO products and services and maintain quality,
engaging and impactful communication standards. He / She will also develop,
create, and publish engaging written, graphic, and video content while staying
up to date on latest marketing technologies and social media
Reporting to: Business
Development Manager
Main Duties and Responsibilities
- Operate Sacco’s official website, social
media sites, blog and all other Nation Sacco digital media platforms.
- Create amazing stories using photos,
video, and motion graphics.
- Generate, edit, publish, and share daily
content (original text, images, video, or HTML) that builds meaningful
connections and encourages members to act.
- Conceptualize, Develop, design, and
publish Nation Sacco’s audio, visual and motion.
- Publicity and educational content on
assigned platforms.
- Moderate all user-generated content in
line with the digital marketing policy.
- Set up and optimize company pages within
each platform to increase the visibility of company’s social content.
- Build and execute social media strategy
through competitive research, platform determination, benchmarking,
messaging, and audience identification.
- Collaborate with other departments
(customer relations, sales, credit, finance etc.) to manage reputation,
identify key players and coordinate actions.
- Assist the Marketing Manager in
developing and implementing a digital marketing strategy.
- Conceptualize and design all Sacco
branding materials in all aspects including the Sacco advertising tools
e.g. Brochures, product catalogue etc.
- Achieve set out business targets;
Increase Sacco business (loan book growth, membership, brand awareness,
services, and products) uptake through digital marketing.
- Set up and optimize Sacco pages within
each platform to increase the visibility of saccos social content.
- Conceptualize, edit and publish member
messaging for Sacco products and services on email and other platforms.
- Other marketing duties assigned by the
Manager from time to time.
Qualifications & Experience
- Diploma in Graphic Design, Mass
Communication, Multimedia, Public Relations, or its equivalent.
- Degree in graphic design, mass
communication will be an added advantage.
- Minimum three years in digital media
marketing, social media management or graphic designing.
- A member of a relevant professional body
is an added advantage.
- Social media platforms and website
analytics.
- Proficiency and proven experience in use
of still and video Camera.
- Excellent consulting, writing, editing
(photo/video/text), presentation and communication skills.
- Knowledge of video and content creation.
- Proficiency in use of Adobe suite and
Final cut pro.
- Proficiency in Cinema 4D or other motion
graphics software will be an added advantage.
Personal Attributes required for
this role:
- Communication skills.
- Interpersonal skills.
- Animation proficiency.
- Creative and innovative.
- Presentation skills
How To Apply
Interested
and qualified applicants are requested to click on the link below and fill out
the online application form and submit by 24th April 2024. Any
applications received after the closing date shall not be accepted.