Salary: 30,000-50,000
Duties and Responsibilities
- Develop and implement social media
marketing strategies to increase brand awareness, engagement, and
conversion.
- Create, curate, and manage all published
content (images, videos, written, and audio/podcast) across various social
media platforms, including but not limited to Facebook, Instagram,
Twitter, LinkedIn, and TikTok.
- Monitor and analyze social media trends,
audience behaviour, and competitor activities to identify opportunities
for growth and improvement.
- Engage with followers, respond to
comments and messages, and foster a sense of community around our brand.
- Collaborate with the marketing team to
develop integrated marketing campaigns that leverage social media channels
effectively.
- Plan and execute paid social media
advertising campaigns to reach target audiences and achieve specific
objectives (e.g., lead generation, website traffic, app installs).
- Monitor social media metrics and KPIs,
track campaign performance, and prepare regular reports to assess the
effectiveness of social media efforts.
- Stay up-to-date with the latest social
media platform features, algorithms, and best practices, and recommend
strategies to optimize performance.
- Manage social media budgets effectively,
allocating resources to maximize ROI and achieve business goals.
- Identify and cultivate relationships with
influencers and brand advocates to amplify our reach and engagement.
Key Requirements Skills, experience and qualification
- Bachelor’s degree.
- Proven experience in social media
marketing, with a strong portfolio showcasing successful campaigns and
content.
- Deep understanding of social media
platforms, algorithms, and best practices.
- Excellent written and verbal
communication skills, with the ability to craft compelling content and
engage audiences effectively.
- Strong analytical skills and the ability
to interpret data, draw insights, and make data-driven decisions.
- Proficiency in social media management
tools and analytics platforms (e.g., Hootsuite, Buffer, Sprout Social,
Google Analytics).
- Creative thinker with the ability to
generate innovative ideas and solutions.
- Ability to work effectively in a
fast-paced, collaborative environment and manage multiple projects
simultaneously.
- Experience with graphic design and video
editing software is a plus.
- Passion for staying ahead of social media
trends and exploring new opportunities for growth and engagement.
How To Apply
If
you are up to the challenge and possess the necessary qualifications and
experience, please send your CV only quoting the job title on the email subject
to
info@affordablemeds.co.ke before 1st May2024.
