Job Summary
- We are looking for an enthusiastic Senior
Digital Marketing Associate to be a part of our Marketing team. You will
be responsible for undertaking digital promotional activities, creating
content for the company’s online campaigns as well as website collateral.
This includes copywriting for the company website, liaising with the
designer in creating campaign collateral for brand awareness and lead
generation campaigns and working on a Paid Media and SEO strategy. This
role will play a major role in enhancing brand awareness within the
digital space as well as driving website traffic and acquiring
leads/customers.
Key Responsibilities
- Performance/Paid Marketing:
- Develop, execute and optimize
performance and digital marketing campaigns across channels such Google
Ads, Facebook Ads, Instagram, LinkedIn, Twitter and other platforms in
collaboration with Product Marketing Managers against the set objectives
for each admissions cycle
- Work closely with the creative team to
develop compelling ad creatives, copy, and landing pages.
- Track and analyze campaign performance
to develop actionable insights that ensures maximum ROI for each
admissions cycle.
- Document current strategies in paid
media playbook and ensure adherence to all frameworks captured in the
playbook.
- Conduct regular tests and ensure there
is clear documentation of those tests for purposes of drawing analysis
and actionable learnings
- Maintain a clean account structure on
all search platforms (e.g. Google AdWords, Bing) and social marketing
platforms e.g (Facebook Ads)
- Manage email marketing campaigns,
including segmentation, automation, and personalized content strategies.
- Monitor and manage advertising budgets,
ensuring effective allocation of resources.
- Generate and present regular reports on
campaign performance, insights, and recommendations to stakeholders.
- Collaborate with the product, sales, and
other internal teams to align marketing strategies with business
objectives.
- Support the setup and tracking of
conversions, and customer journeys across platforms.
- Suggest and develop new campaigns across
multiple channels.
- Maintain partnerships with PPC ad
platforms and vendors.
- Keep abreast of PPC and SEM trends.
- Develop Content and Social Media Strategy
- Lead the conceptualization of the social
media strategy with the support of the social media manager.
- Collaborate with the social media
manager, graphic designer to plan and develop content style and layout.
- Formulate a cross-platform content
strategy.
- Stay up-to-date with current digital
trends and suggesting new ideas to enhance the digital strategy of the
organization.
- Supervise social media manager
- Search Engine Optimization
- Develop and execute successful SEO
strategies.
- Conduct keyword research in
collaboration with the Product Marketing Managers.
- Review technical SEO issues and
recommend fixes.
- Optimize website content, landing pages
and paid search copy in collaboration with Product Marketing Managers.
- Direct off-page optimization projects
(e.g. link-building)
- Collect data and report on traffic,
rankings and other SEO aspects.
- Keep abreast of SEO and integrated
marketing trends.
- Copywriting
- Liaise with the Webmaster to create new website pages, add
photos and other enhancements.
- Review landing pages for optimal
customer experiences.
- Lead copy development and delivery of
digital marketing campaigns across digital channels, including Email,
CRM, SEO/SEM, Display, and Web to promote our brand, products, and
impact/outcomes.
- Liaises with Product Marketing Managers
to create email marketing campaigns.
Desired (Job Knowledge and Skills):
- Bachelor’s degree in Marketing, Business,
or a related field.
- [5+] years of experience in performance
and digital marketing, including expertise in digital advertising
platforms such as Google Ads, Facebook Ads ,LinkedIn, Twitter and others.
- Proficiency in using marketing automation
tools and email marketing platforms.
- Strong analytical skills with the ability
to interpret data and make data-driven decisions.
- Experience with A/B testing,
experimentation, and optimization techniques.
- Excellent written and verbal
communication skills.
- Strong project management skills with the
ability to handle multiple tasks and prioritize effectively.
- You exhibit a high attention to detail
and possess the ability to deliver high quality work and effectively
multi-task in a deadline driven atmosphere.
- Ability to work collaboratively in a team
environment.
- Knowledge of SEO and other digital
marketing strategies is a plus.
Required (Education and
Experience)
- Experience in performance marketing –
Google Ads, Meta, Linkedin, Twitter and media buying (must have)
- Highly creative with experience in
identifying target audiences and devising marketing campaigns that engage,
inform, and motivate.
- Strategic thinking skills with the
ability to build innovative marketing campaigns.
- Strong grasp and knowledge of digital
marketing strategies, platforms, and tools.
- Tactical ability to execute
simultaneously against multiple competing priorities.
- Deep brand management and media
experience with an agency, retail, or technology company.
- Possess digital marketing proficiency,
using data to inform and support the organization’s decisions.
- Solid knowledge of analytics tools (e.g.,
Google Analytics, Email platform analytics, etc.) and Excel for reporting
and budget purposes.
- Experience leading and managing SEO/SEM,
marketing database, email, social media and/or display advertising
campaigns.
- Proven success in driving creative,
integrated digital media buying/social media campaigns from concept to
execution and reporting, while improving a digital customer’s experience.
- Demonstrates detailed thinking,
exemplifies accountability and follows through.
How To Apply