Sales Marketing Manager Job in Kenya

Responsibilities

  • Develop and implement comprehensive sales and marketing plans to achieve revenue targets and maximize profitability.
  • Identify new business opportunities and target markets to expand the hotel’s customer base.
  • Build and maintain relationships with corporate clients, travel agencies, event planners, and other key stakeholders.
  • Lead the development of sales collateral, promotional materials, and advertising campaigns to effectively showcase the hotel’s offerings.
  • Manage the hotel’s presence on online travel agencies (OTAs) and other distribution channels, optimizing listings and rates to drive bookings.
  • Monitor market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement.
  • Collaborate with the revenue management team to develop pricing strategies and promotional packages that drive demand and maximize revenue.
  • Track and analyze sales and marketing performance metrics, providing regular reports and insights to inform decision-making.

Qualifications


  • Minimum 3 years of hospitality industry experience, preferably in a sales and marketing leadership role.
  • Proven track record of exceeding revenue targets for hotels or similar hospitality businesses.
  • Strong understanding of hotel operations, including rooms, food & beverage, event spaces, and guest services.
  • Excellent analytical skills with the ability to interpret market data, competitor analysis, and guest feedback.
  • Experience developing and implementing sales strategies to attract new business and build relationships with key accounts.
  • Proven ability to negotiate contracts and close deals.
  • Experience managing a sales team, including coaching, mentoring, and setting performance goals.
  • Deep understanding of revenue management principles and practices.
  • Strong knowledge of digital marketing channels (social media, SEO, PPC, email marketing).
  • Experience developing and executing comprehensive marketing campaigns.
  • Ability to manage the hotel’s brand identity and create a strong online presence.
  • Proficient in content creation (website copy, social media posts, email marketing materials).
  • Excellent communication skills (written & verbal) with the ability to present persuasively.
  • Strong leadership skills with the ability to motivate and inspire a team.
  • Excellent interpersonal skills for building strong relationships with clients, colleagues, and superiors.
  • Proficiency in hospitality industry software (PMS, CRS) and marketing automation tools.
  • Bachelor’s degree in hospitality management, marketing, business administration (preferred).
  • Fluency in additional languages is a bonus.
  • Positive and results-oriented attitude with a strong work ethic.

Personal Competencies

  • Good written and oral communication skills.
  • Customer service oriented
  • Information management skills
  • Strong organizational, time management and prioritizing skills.
  • Reliable
  • Able to work under pressure and tight deadlines.

Benefits:

  • Competitive salary and performance-based incentives.
  • Opportunities for professional development and career advancement.
  • A supportive and collaborative work environment within a prestigious hotel brand.

How To Apply

Applications including a current CV, current contacts, academic transcripts and recommendation letters (should be from a current/previous employer) should be sent to info@rockwelhotel.com via email. Only shortlisted candidates will be contacted.