(REF NO: MBDO/04/24)
Job Purpose:
To
drive the marketing and business development Strategies of the Society.
Reporting to: The CEO
Roles and Responsibilities
- Prepare, monitor and implement Marketing
Budget and plan.
- Prepare and submit timely annual work
plan to the CEO.
- Design and implement direct marketing
campaigns according to marketing strategy.
- Conduct market research and intelligence
for the SACCO, analyse results and present timely written reports where
workable recommendations are made to CEO and leadership.
- Responsible for member recruitment,
marketing the SACCO products and mobilize savings.
- Develops targeted marketing strategies as
per customer segments and needs.
- Develop marketing communication materials
and archive for new/old member recruitment and Sacco products marketing.
- Identify and implement targeted marketing
activities that will lead to new members’ recruitment and increased SACCO
product uptake.
- Develops annual education programs for
the Sacco in liaison with education committee and the CEO.
- Tracking /monitoring new and existing
members accounts to avoid being dormant.
- Timely production and submission of
monthly reports on SACCO’s marketing activities.
- Represent the SACCO competently and
adequately in his/her capacity
- Ensure valuable and engaging content for
the society website and newsletter.
- Review and analyse the performance of
various marketing campaigns, gain insight and assess against set goals.
- Perform such other lawful duties as may
be assigned from time.
Qualifications & Experience
Appointment
to the position will be made from persons who:
- Are holders of a University Degree in
Marketing, business administration, Economics, Business Management,
Business Related degree or a related field;
- Has 3 years of working experience in a
marketing and business development role within Sacco or financial sector.
- A diploma in marketing or Co-operative
Management or Mass Communication will be an added advantage.
Attributes/Skills
- Up to date with the latest trends and
best practices in the co-operative sectors.
- Market intelligence and public relations
skills.
- Update with latest online/digital
marketing trends and measurements.
- Excellent conflict resolution and
interpersonal skills and ability to build lasting relationships with
clients.
- Exceptional organization skills and a
strong work ethic.
- Ability to manage complex projects and
multi-task.
- Ability to flourish with minimal
supervision, be proactive and handle uncertainty.
- Good understanding of the internal
policies, systems and procedures of a SACCO.
- Positive attitude and emotional
intelligence required for the job.
- Highly confident.
- Computer literacy skills with
Demonstrated experience in Microsoft Office, spreadsheet and PowerPoint
applications.
How To Apply
