Purpose:
The
Head of Marketing and Communication is responsible for the execution of
Marketing and communication in support of the overall business strategy and
profitability of the Group and Regional offices. This position manages and
monitors marketing and communication within the organization to inform business
decisions.
Responsibilities:
- Develop and implement marketing and
communication strategies that align with the company’s business objectives
and target audiences.
- Oversee the planning, execution, and
analysis of marketing campaigns across various channels, including
digital, social media, print, and events.
- Manage the company’s brand and corporate
identity, ensuring consistency across all communication materials.
- Collaborate with internal teams to
develop and deliver engaging content for various channels, including
websites, blogs, social media, newsletters, and press releases.
- Oversee the management and optimization
of the company’s digital presence, including website, search engine
optimization (SEO), and paid advertising.
- Lead the Marketing and Communications
function, fostering relationships with media outlets, influencers, and
other stakeholders to promote the company’s brand and achievements.
- Utilize data and analytics to measure the
performance of marketing and communication initiatives, optimizing
strategies to drive continuous improvement.
- Manage the marketing and communications
budget, ensuring cost-effective allocation of resources to achieve desired
results.
- Develop and maintain strong relationships
with external partners, including marketing agencies, media outlets, and
vendors.
- Promote a culture of innovation,
collaboration, and continuous improvement within the Marketing and
Communications function.
Generic Duties:
- Carry out performance appraisal, coaching
and mentoring to staff
- Resource allocation, staffing and leave
approval
- Participate in planning and budgeting for
the department
Qualifications:
Education
- Be a holder of a Bachelor’s Degree in
Marketing or related field, gained from a recognized institution.
- Master’s in related field will be added
advantage
Professional
Qualifications
- Post graduate diploma in Marketing
- Required years of
experience Need Type
- Have knowledge and relevant work
experience of not less than ten (10) years, with at least five (5) years
served in leadership position
How To Apply
