Marketing Officer
Job purpose
This main purpose of this role is to play an active role in planning and
conducting market research to develop marketing and branding strategies that
will build the company’s brand and products brands leading to increased
awareness, growth in market share and generation of leads that supports the
business to meet its business goals efficiently.
- Knowledge, experience, and
qualifications required
- Bachelor’s degree in marketing,
Business Administration, or any other business-related fields.
- Minimum of 3 years’ experience in
marketing, trade marketing, marketing operations ,branding , sales
activations , digital
Competencies
Technical competencies
- Ability to establish clear
metrics for measuring the effectiveness of marketing initiatives.
- Strategic mind set, with ability
to turn strategy into results.
- Sound knowledge of marketing,
branding, and advertising best practices.
- Ability to identify and interpret
consumer and market trend analysis.
- Experience in advertising or
media
- Experience of website and
intranet/extranet development and management.
- Experience of maintaining and
protecting an organization’s brand in a variety of formats
- Experience in planning events.
- Ability to originate unique
ideas.
- Quality orientation.
- Knowledge of
Digital/Online/Social Media strategy, audience management and analytics.
How to Apply
