Digital Marketing Manager
Responsibilities
- Work in partnership with the
digital fundraising and brand teams, manage the development and
execution of the digital marketing strategies, including Search Engine
Optimization (SEO) /Search Engine Marketing( SEM), website, marketing
database growth, email, social media and display advertising campaigns.
- Design, build and maintain social
media brand channels with a key focus to grow and increase the impact and
reach among the African followers.
- Develop and implement digital
plans based on priorities agreed in close collaboration with the various
teams.
- Measure and report performance of
all digital marketing campaigns, and assess against the department goals
(ROI and KPIs) as set annually.
- Identify trends and insights, and
optimize advertising spend and performance based on the insights.
- Brainstorm new and creative
growth strategies across all platforms.
- Plan, execute, and measure
digital experiments and conversion tests.
- Manage a digital team and
collaborate with internal teams to create landing pages and optimize user
experience.
- Utilize strong analytical ability
to evaluate end-to-end customer experience across multiple channels and
customer touch points.
- Optimize user funnels and
conversion opportunities across owned digital channels.
- Collaborate with digital agencies
and other vendor partners.
- Evaluate and leverage emerging
technologies that would amplify the brand.
- As part of the leadership team
within strategic communication and marketing provide thought leadership
and perspective for adoption where appropriate for adaptive management of
strategies across the team.
Requirements and skills
- A Bachelor’s or Master’s degree
holder in Marketing or a related field.
- 7 years working experience in
digital marketing, with at least 3 years in a managerial role.
- Ability to work in a
multicultural context/environment with experience in growing social media
audiences and working across multiple social media platforms.
- Demonstrable experience leading
and managing SEO/SEM, marketing database, email, social media and/or
display advertising campaigns.
- Highly creative with experience
in identifying target audiences and devising digital campaigns that
engage, inform and motivate.
- Experience in optimizing landing
pages and user funnels.
- Experience with A/B and
multivariate experiments.
- Solid knowledge of website
analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
and working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and
optimizing Google Adwords campaigns.
- Working knowledge of HTML, CSS,
and JavaScript development and constraints.
- Strong analytical skills and
data-driven thinking with up-to-date experience in trends and best
practices in online marketing and measurement.
- Ability to multitask in a
fast-paced collaborative environment while maintaining strict
attention to detail. - Knowledge of French is desired.
- Experience in conservation issues
preferred but not required.
How to Apply
