Marketing Business Executive
Detailed
Description
- To execute product launches
designed to effectively introduce new products to the market.
- Implement periodic marketing
plans and budgets and monitor to ensure expenditure is in line with the
company business plan.
- Work closely with Branding Team
to ensure there brand presence within the assigned region including
regular audits that ensure product and brand integrity is in line with the
brand manual/ standards.
- Organize events to communicate
brand and create top of mind awareness jointly with Region/Country Managers
and Events and Sponsorship manager.
- Contribute to the development and
implement the marketing activities and calendars for the assigned region
- Contribute to the development and
implement of the regional media plan, including tracking of the chase list
to assist in timely execution of the media plans.
- Coordinate and ensure timely
implementation of Sales and Marketing activity schedules
- Evaluation of the Corporate sales
tool kit to ensure it is up to date and liase with sales teams to update
any outdated tools and new requirements
- Support with Localization of
content, for the assigned markets / Region
- Build a database of customers in
the relevant markets which can be used for direct marketing of AIRLINE
products
- Stock control of marketing
Materials e.g. Rollup banners, Flyers, Merchandise to ensure stocks levels
are good.
- Market analysis, give a dash
board view of the market intelligence available including share of Voice,
Market share from the tools available, Competitor analysis and new trends.
Job Requirements
- Bachelor’s degree in Marketing
- 4 years’ experience in a dynamic
market environment
- Good understanding of market
research techniques, data analysis and statistics methods
- Thorough knowledge of strategic
planning principles and marketing best practices
- Proficient in MSOffice
- Familiarity with social media and
web analytics (e.g. Web Trends)
- Excellent communication and
people skills
- Strong organizational and
time-management abilities
- Creativity and commercial
awareness
Additional
Details
- Fast learner
- Thrives in a changing environment
- Work in a self-directed manner
- Team player
- Result and customer oriented
- Ability to work under pressure
- Proactive and innovative.
How to Apply
