Job Title: Digital Marketer
Industry: Manufacturing
Location: Nairobi
Gross Salary: Competitive
Our client is a local manufacturing company dealing in
construction products and packaging solutions.
They seek to hire an experienced and result driven Digital
Marketer who will be charged with the responsibility to develop implement,
track and optimize digital campaign across all digital channels.
The successful candidate will be expected to develop digital marketing strategies, executions plans and sales budget.
Responsibilities
· Planning digital
marketing campaigns, including web, SEO/SEM, email, social media and display
advertising
· Maintaining our social
media presence across all digital channels
· Measuring and reporting
on the performance of all digital marketing campaigns
· Plan and execute all
digital marketing, including SEO/SEM, marketing database, email, social media
and display advertising campaigns
· Design, build and
maintain our social media presence
· Measure and report
performance of all digital marketing campaigns, and assess against the set KPIs
· Identify trends and
insights, and optimize spend and performance based on the insights
· Brainstorm new and
creative growth strategies
· Plan, execute, and
measure experiments and conversion tests
· Collaborate with
internal teams to create landing pages and optimize user experience
· Utilize strong
analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points
· Build a large database
of existing customers including Developers, Specifies, Contractors, fundis,
Hardware Shops, Flower Farms, Movers etc. database, internet generated customer
data and any database which may be relevant in achieving the e-mail marketing
objectives.
Qualifications &
Experience
· Bachelor Degree with
Post graduate diploma in professional Digital Marketing.
· Diploma in ICT and
proven working knowledge computer skills
· At least four years of
experience in digital marketing
· Some experience in sales
& marketing
· Proficient using
marketing automation technology
· Good Knowledge of latest
digital marketing trends
· Very good Business Data
Analytics skills which is relevant in decision making
· Proven success in
Content Creation that will pull the targeted audience to the brand and for the
audience to effectively engage
· Proven success in the
implementation of effective Search Engine Optimization & Search Engine
Marketing to support all levels of digital marketing
· Very good Customer
Relationship Management Skills, which helps to monitor and maximize customer
experience
· Good Communication
Skills which helps to spread impactful messages, establish trust and build
relationships with prospects
· Very good understanding
of the Social Media Marketing skills and how this can help the company
establish its presence in Social Media in order to achieve the set KPIs
· E-Mail Marketing Skills–
continuously develop large customer and prospects database for effective e-mail
marketing using the relevant tools
· Knowledge of Basic
Design Skills would be added advantage. Visual content today gives more
exposure than written content. Videos are now known to have a higher conversion
rate, engagement and higher SEO rankings. Some knowledge in Adobe Creative
Suite, Canvas, Inkscape etc. would be helpful
· A Team Player and good
Interpersonal Skills
· Good appreciation of
Emotional Intelligence in people management
· Good time-management
skills
How to Apply
If you are up to the challenge, possess the necessary
qualification and experience; please send your CV only quoting the job title on
the email subject (Digital Marketer-Construction) to
jobs@corporatestaffing.co.ke before 14th November 2022.
