Position: Marketing Manager - Nairobi
Reports to: Sales Director
Company Profile:
Our client is one of
the largest steel and hardware stockholders and manufacturers in the country.
Overall Purpose of the Role
Strategizes, Plans, directs
and coordinates the marketing of the organization’s products and to provide
leadership & direction in the sales & marketing department.
Responsibilities
- Formulate,
develop and review sales & marketing policies, strategies and
objectives in line with the organizational plans.
- Determine
and manage the marketing budget
- Establish
marketing goals to ensure share of market and profitability of products
- Develop
and execute marketing plans and programs, both short and long term, to
ensure profit growth and expansion of company products.
- Research,
analyze and monitor financial, technological and demographic factors form
capitalization of market opportunities and minimization of competitive
activity effects.
- Plan
and oversee the organization’s advertizing and promotion activities,
including print, electronic and direct mail outlets.
- Communicate
with outside advertising agencies on the on-going campaigns
- Work
together with artists to oversee copywriting, design, layout, paste-up and
production of promotional materials.
- Develop
and recommend pricing strategy for the organization which will result in
the greatest market share over the long run.
- Achieve
satisfactory profit/loss ratio and share of market performance in relation
to pre-set standards and to general and specific trends within the
industry and economy.
- Ensure
effective control of marketing results and that corrective action takes
place to ensure that the achievement of marketing objectives is within
designated budgets.
- Evaluate
marketing reactions to advertising programs, merchandising policy and
product packaging and formulation to ensure timely adjustment of marketing
strategy and plans to meet changing market and competitive conditions.
- Recommend
changes in basic structure and organization of marketing group to ensure
effective fulfillment of objectives assigned to it and provide the
flexibility to move swiftly in relation to marketing problems and
opportunities.
- Branding
and brand management.
- Conduct
market surveys on current and new product concepts.
- Manage
sales and marketing staff so as to effectively recruit, mentor, train,
evaluate, motivate, delegate and monitor their activities.
- Identify
training needs of the sales and marketing staff for staff development and
succession planning.
- Select
products to be displayed at trade or special production shows.
- Coordinate
and participate in promotional activities and trade shows, working with
developers, advertisers and production managers, to market the company’s
products.
- Conduct
economic and commercial surveys to identify potential markets for
products.
- Conduct
customers satisfaction surveys regularly to determine their satisfaction
level and come up with corrective actions on any anomalies noted.
- Maintain
personal ability in, and appropriate use of all relevant ICT and other
systems within the sales and marketing function.
Education & Experience
- University
Degree in Marketing or its Equivalent.
- Masters
Degree or equivalent professional qualification is an added knowledge.
- ICT
knowledge
- At
least 10 Years, relevant product and industry knowledge
Key Competencies:
- Possess
a demonstrated ability in strategy formulation, excellent public relations
and communication skills, team player with excellent managerial,
organizational and interpersonal skills,
- formal
presentation skills, persuasiveness, decision making, honest &
reliable, negotiation skills,
- problem
analysis and problem solving abilities, innovation,
- analytical
and data interpretation skills,
- ability
to meet sales targets and willingness to travel
To apply for this position send your CV to mycv@myjobseye.com
quoting the position in the subject line and preferred location.
Kindly also mention
your current/ last salary and benefits.