Position Summary:
Reporting to the Head of Fund of Development and
Communications, the Digital Fundraiser’s primary role is to implement digital
fundraising strategies in alignment with the fundraising strategy and
priorities set.The Digital Fundraising Officer will play a key role in the Fund
Development and Communications Department at SOS Children’s Villages in Kenya,
overseeing all digital fundraising campaigns and managing digital channels and
systems. This position will be responsible for driving online fundraising initiatives
from ideation to implementation, leveraging various digital platforms to engage
donors and raise funds for the organization.
Key Performance Areas and Main Responsibilities:
Digital Fundraising Campaigns:
Develop and execute email appeals, social media
fundraisers, and online giving events.
Create compelling campaign content and multimedia
assets.
Digital Channel Management:
Manage digital presence across various channels,
optimizing for fundraising purposes.
CMS and CRM Administration:
Administer Kentico CMS and Salesforce CRM systems,
ensuring accurate data management.
Lead Generation and Management:
Implement strategies to acquire new donors through
digital channels.
Manage and qualify leads for follow-up by the
telemarketing team.
Data Analysis and Reporting:
Monitor and analyze digital fundraising performance
metrics.
Generate reports and insights for campaign
optimization.
Formal Qualifications & Experience Requirements
Bachelor’s degree in Marketing, Communications,
Business Administration, or related field.
Minimum of 3-5 years of experience in digital
marketing, fundraising, or nonprofit communications, with a focus on online
fundraising campaigns
Proficiency in digital marketing tools and platforms,
including email marketing software, social media management tools, and online
fundraising platforms, and web-related software (HTML coding, Photoshop,
Illustrator, Premiere Pro, etc.)
Experience with content management systems (CMS) and
customer relationship management (CRM) systems, preferably Kentico and
Salesforce.
Strong analytical skills, with the ability to
interpret data, generate insights, and optimize digital campaigns for maximum
impact.
Familiarity with marketing tools such as audience
analysis, message testing, and surveys.
Understanding of the local fundraising market.
Strong knowledge of fundraising principles.
Proficiency in Google Analytics for tracking and
measuring success.
Familiarity with the mobile market, SMS market, PPC,
and PPL markets.
Effective presentation and reporting skills.
Strong knowledge of Google Grants.
Project management skills and the ability to advise
on effective test programs.
Proven teamwork skills and the ability to network
effectively, even in remote work settings.
Excellent communication and interpersonal skills,
with the ability to collaborate effectively with cross-functional teams and
external partners.
Creative thinking and problem-solving abilities, with
a passion for leveraging digital channels to drive fundraising success.
Commitment to the mission and values of SOS
Children’s Villages Kenya, with a dedication to making a positive impact on the
lives of children and families.
How To Apply
If you believe your experience, competencies, and
qualifications match the job and role specifications described; send a Cover
Letter & updated CV in PDF with details of 3 traceable referees one of
which must be an immediate former employer to recruitment@soskenya.org addressed
to the Human Resource Manager to reach us on or before 14th June 2024
