Kenton College is totally committed to safeguarding the welfare of children and young people and expects the same from its employees. All members of staff must familiarize themselves with the following, first, among all other relevant policies:
Safeguarding/Child
Protection; Staff Code of Conduct; Whistleblowing; Prevent Duty; Equal
Opportunities.
The Marketing Manager is
responsible to the Headteacher.
Responsibilities:
- Look at the school branding, ensuring
consistency of use, letterheads, font, and colors.
- Standardise all presentations and
literature
- Evaluate communications, consistent
standards
- Support Crisis Management Teams in
managing sensitive communications and assist in monitoring and managing
community reactions.
- Serve as guardian of the brand to build
and enhance the brand in order to affect word-of-mouth and enrollment.
- Ensure the use of consistent design and
messaging using the brand guidelines
- Develop extensions of the brand to
enhance and add stature to the brand imagery in a way that aligns with the
school story and messaging.
- Work with all official school logos
including the corporate logo, the classic buffalo, and Blazer logo and
serve as the final approval when these brand elements are requested for
use by others in the school.
- Look at key messaging, strap lines and
incorporate school mission and values
- Implement an annual strategic marketing
plan and process
- Consult with school administration as
needed to ensure the implementation of defined marketing strategies.
- Develop web marketing strategies,
objectives and implementation that can be directly tied to outcomes in
Admissions.
- Have an understanding of the Google suite
of products and how to use them to enable campaign and brand tracking.
- Develop and maintain relationships with
publications to pursue PR opportunities and showcase major Kenton events
and activities.
- Identify and negotiate contracts with key
local and international publications in alignment with annual strategic
marketing plan.
- Input on advertisements in the branding
platform and using strategic ad campaign.
- Ensure integrated marketing
communications school wide, including but not limited to:
- Communicate Kenton goals and strategies
to all departments school-wide.
- Communicate to the community through a
variety of vehicles using communications protocol when it applies,
including newsletters, Friday Focus, collateral pieces, etc.
- Manage facility marketing including
facelifts as needed to support Admissions tours or messaging as needed.
- Manage Social media, Corporate Relations
and Alumni initiatives in partnership with key stakeholders.
- Engage and coordinate the staff of
Kenton in marketing strategies and their role in it.
- Work with the team on all personnel related materials and
actions.
- Manage Marketing budget.
- Ensure the development of all creative
communication projects in line with brand image and messaging, school
goals, and allocated budget.
- Integral to communicating strategic plans
and school development plans and projects
- Public website content management:
Recruitment materials, news content, manage visual communication,
photograph events, photo and video management & archiving
- Gifts and promotional items
- Organize, manage and support school-wide
Kenton events. Including but not limited to:
- Dedications and anniversaries
- Head of School events
- Sporting events
- Sponsorship for all large scale school
events (Bonfire Party, Charity Fundraisers, Sports Festivals, Concerts
etc)
- Kenton Parents in Partnership
- Kenton Parents Association
- Admissions events
- External speakers
- Events through Kentons association
connections such as IAPS, KAIS, as needed
- Other events that have the opportunity
to impact, positively or negatively, the Kenton brand because of
attendees from other schools, regions, or countries
- Annual Speech Day
- Submit editorial, photos, etc. to Kenton
publications.
- Collaborate with all departments
especially Sport, Art, Music and Drama in the school to serve their needs
as identified.
- Campaign Planning, execution, and
reporting to the Headteacher
- Social media content creation, strategy
and reporting
- Help the admin team at busy times of the
year
- Undertake some receptionist duties such
as answering the telephone and passing on information / queries to
relevant departments.
How To Apply
Please
email your CV to jobs@kenton.ac.ke
with Marketing
Manager in the subject line as soon as possible. Only
shortlisted candidates will be contacted.
