Job Title: Development
Marketing Advisor
Hiring Organization: Pathfinder
International
Location – Locality: Nairobi
Location – Region: Kenya
Industry: NGO
Job Type:
Salary: KES
Date Posted: 05/09/2024
Summary of Role:
This
position plays a critical role in the diversification of Pathfinder’s funding
by developing and executing direct marketing strategies for sustainable growth
across several Pathfinder donor categories with a focus on email marketing.
Ensuring that Pathfinder maintains – and grows – a robust base of individual
support will better position the organization to meet its mission.
This role
will partner with Individual Giving and Communications colleagues to analyze,
test and deploy strategies that connect with and market to Pathfinder’s
constituent audience and align external fundraising messaging to support
organizational communication priorities. This role will manage our EveryAction
digital communication and fundraising platform to ensure effective data
collection and create a positive donor experience. The role will also develop
content for individual donor communications.
Key
Responsibilities:
Fundraising:
- Identify
opportunities for workplace giving for Pathfinder’s donors.
- Project
management and fiscal year strategic planning for Pathfinder’s Direct
Marketing program and management of communications calendar for all email
and text communications.
- Oversee
planning, creation, and deployment of donor-facing digital assets
including online donation forms, email campaigns, and SMS communications
including stewardship, cultivation, and reporting.
- Support
Director of Annual Giving to manage Pathfinder’s monthly giving and
mid-level giving programs, including stewardship, cultivation, and
reporting.
- Oversee
planning, creation, and deployment of Pathfinder’s SMS program including
platform/interface management, content creation, copywriting and editing,
deployment, and reporting.
Marketing
Strategy:
- Ensure
multi-channel communications by aligning messaging across platforms (SMS,
email, direct mail, paid advertising, website, traditional media, and
social media) based on industry best practices.
- Work
closely with the digital communications and marketing team to support
Pathfinder’s marketing strategy and the organization’s messaging and brand
voice.
- Regularly
analyze key metrics to determine success and craft and/or adapt strategies
to implement learnings.
Operational:
- Provide
real-time reporting on various program elements for distribution to key
stakeholders.
- Maintain
robust knowledge of Pathfinder programs to identify compelling content for
solicitation and stewardship materials.
- Serve
as point of contact for relevant vendors.
- Assist
in management of CRMs alongside data processing team, ensuring the
cleanliness of data and synergy across platforms.
- Proactively
make strategy recommendations to promote organizational efficiency and
efficacy, identifying best practices and replicable models for
programmatic learnings
- Ensures
activities are compliant with organizational and external donor policies
and guidelines.
Donor
Communication:
Propose
stories for Pathfinder’s website and social media channels that align with the
messaging strategy for individual donor communications.
Write stories for Pathfinder’s two premier donor-funded publications – the
annual report and Pathways. This will include working with Pathfinder country
teams to identify stories, write them, and ensure photography aligns with
Pathfinder’s brand and visual identity standards.
Required
Education and Work Experience:
- Bachelor’s
degree in communications, marketing, advertising, or nonprofit management,
or related field, or a combination of education and experience that yields
the minimally required competencies.
- 6
years’ work experience in fundraising, philanthropy, marketing, or
communications.
- 2
years’ work experience in fundraising from individual donors
- Proven
ability to conduct data and trend analysis.
- Advanced
knowledge of donor management and prospect tracking software
- Proven
ability to stay abreast of current issues and emerging strategic issues in
global philanthropy and funding trends.
- Intermediate
knowledge of family planning and reproductive health principles,
practices, and services, including program strategies and indicators.
- Advanced
writing skills, with experience in storytelling for nonprofits and/or
journalism.
- Strong
analytical and trouble shooting skills. Ability to improve processes,
promote excellence, and demonstrate accuracy and thoroughness.
Preferred
Competence and Work Experience:
- Experience
with EveryAction and Raiser’s Edge
- Mastery
of Microsoft Office tools, including Excel and PowerPoint, MS Teams
- Experience
in family planning, reproductive health, and international health
- Experience
raising funds for international programs.
- Language
skills in French, Arabic, Portuguese, or African languages
- Experience
living, studying, or working in a Pathfinder country.