Summary of Role:
This
position plays a critical role in the diversification of Pathfinder’s funding
by developing and executing direct marketing strategies for sustainable growth
across several Pathfinder donor categories with a focus on email marketing.
Ensuring that Pathfinder maintains – and grows – a robust base of individual
support will better position the organization to meet its mission.
This
role will partner with Individual Giving and Communications colleagues to
analyze, test and deploy strategies that connect with and market to
Pathfinder’s constituent audience and align external fundraising messaging to
support organizational communication priorities. This role will manage our
EveryAction digital communication and fundraising platform to ensure effective
data collection and create a positive donor experience. The role will also
develop content for individual donor communications.
Key Responsibilities:
Fundraising:
- Identify opportunities for workplace giving for Pathfinder’s
donors.
- Project management and fiscal year strategic planning for
Pathfinder’s Direct Marketing program and management of communications
calendar for all email and text communications.
- Oversee planning, creation, and deployment of donor-facing
digital assets including online donation forms, email campaigns, and SMS
communications including stewardship, cultivation, and reporting.
- Support Director of Annual Giving to manage Pathfinder’s
monthly giving and mid-level giving programs, including stewardship,
cultivation, and reporting.
- Oversee planning, creation, and deployment of Pathfinder’s SMS
program including platform/interface management, content creation,
copywriting and editing, deployment, and reporting.
Marketing
Strategy:
- Ensure multi-channel communications by aligning messaging
across platforms (SMS, email, direct mail, paid advertising, website,
traditional media, and social media) based on industry best practices.
- Work closely with the digital communications and marketing
team to support Pathfinder’s marketing strategy and the organization’s
messaging and brand voice.
- Regularly analyze key metrics to determine success and craft
and/or adapt strategies to implement learnings.
Operational:
- Provide real-time reporting on various program elements for
distribution to key stakeholders.
- Maintain robust knowledge of Pathfinder programs to identify
compelling content for solicitation and stewardship materials.
- Serve as point of contact for relevant vendors.
- Assist in management of CRMs alongside data processing team,
ensuring the cleanliness of data and synergy across platforms.
- Proactively make strategy recommendations to promote
organizational efficiency and efficacy, identifying best practices and
replicable models for programmatic learnings
- Ensures activities are compliant with organizational and
external donor policies and guidelines.
Donor
Communication:
- Propose stories for Pathfinder’s website and social media
channels that align with the messaging strategy for individual donor
communications.
- Write stories for Pathfinder’s two premier donor-funded
publications – the annual report and Pathways.
This will include working with Pathfinder country teams to identify
stories, write them, and ensure photography aligns with Pathfinder’s brand
and visual identity standards.
Required
Education and Work Experience:
- Bachelor’s degree in communications, marketing, advertising,
or nonprofit management, or related field, or a combination of education
and experience that yields the minimally required competencies.
- 6 years’ work experience in fundraising, philanthropy,
marketing, or communications.
- 2 years’ work experience in fundraising from individual donors
- Proven ability to conduct data and trend analysis.
- Advanced knowledge of donor management and prospect tracking
software
- Proven ability to stay abreast of current issues and emerging
strategic issues in global philanthropy and funding trends.
- Intermediate knowledge of family planning and reproductive
health principles, practices, and services, including program strategies
and indicators.
- Advanced writing skills, with experience in storytelling for
nonprofits and/or journalism.
- Strong analytical and trouble shooting skills. Ability to
improve processes, promote excellence, and demonstrate accuracy and
thoroughness.
Preferred
Competence and Work Experience:
- Experience with EveryAction and Raiser’s Edge
- Mastery of Microsoft Office tools, including Excel and
PowerPoint, MS Teams
- Experience in family planning, reproductive health, and
international health
- Experience raising funds for international programs.
- Language skills in French, Arabic, Portuguese, or African
languages
- Experience living, studying, or working in a Pathfinder
country.
Other
Information:
Technology
to be Used:
- Uses cellular and office phone, laptop, or desktop computer.
Travel
Requirements:
- Travel required (10% or less)
How
To Apply