Job Profile:
- Reporting to the HOD, the successful candidate will be
responsible for developing and implementing comprehensive digital
marketing strategies to enhance the college’s online presence, attract
prospective students, and engage with current students and stakeholders.
The role involves leveraging various digital channels, platforms, and
technologies to effectively market the college’s programs, events, and
initiatives.
Duties and responsibilities:
- Digital Strategy Development: in consultation with the line
manager, develop and execute digital marketing strategies aligned with the
college’s overall marketing objectives and target audience demographics.
- Content Creation and Management: Create engaging and relevant
content for the college’s website, social media channels, email campaigns,
blogs, and other digital platforms.
- Social Media Management: Manage the college’s social media
accounts, including content planning, posting, monitoring, engagement, and
community management.
- Search Engine Optimization (SEO): Optimize website content,
structure, and metadata to improve organic search visibility and rankings
on search engine results pages (SERPs).
- Paid Advertising Campaigns: Plan, execute, and optimize paid
advertising campaigns on digital platforms such as Google Ads, Facebook
Ads, LinkedIn Ads, and other relevant channels.
- Email Marketing: Develop and execute email marketing campaigns
to nurture leads, communicate with prospective students, and engage with
current students and alumni.
- Analytics and Reporting: Monitor and analyse key performance
metrics (KPIs) related to website traffic, social media engagement, email
open rates, conversion rates, and campaign ROI. Prepare regular reports
and insights to inform decision-making and optimize marketing strategies.
- Digital Asset Management: Manage digital assets such as
images, videos, graphics, and multimedia content, ensuring they are
organized, accessible, and optimized for various digital channels.
- Collaboration and Coordination: Work closely with the
marketing team, admissions team, academic departments, and other
stakeholders to align digital marketing efforts with broader marketing and
enrolment objectives.
- Stay Updated on Digital Trends: Keep abreast of industry
trends, best practices, emerging technologies, and digital marketing
innovations. Recommend and implement new strategies, tools, and techniques
to improve the college’s digital marketing efforts.
Qualifications
- Bachelor’s degree in Marketing, Digital Marketing,
Communications, or related field.
- Minimum of 2 years’ experience in digital marketing roles,
preferably in the education sector or a similar industry.
Key skills, knowledge and ability
- Excellent written and verbal communication skills, with the
ability to create compelling content for digital channels.
- Analytical mindset with the ability to interpret data, derive
insights, and make data-driven decisions.
- Strong understanding of digital marketing concepts such as
SEO, SEM, social media marketing, email marketing, content marketing, and
analytics.
- Proficiency in digital marketing tools and platforms
How To Apply
Qualified
applicants to send their CVs together with certificates and testimonials
to: recruitment@nibs.ac.ke