Card Products Manager Job in Kenya

Job Summary

  • Card product invention and innovation
  • Card product revenue and cost optimization
  • Driving the best CX for customers by ensuring the product has the best capabilities and features.
  • Engagement of schemes, processors, MNOs, payment gateways and Fintech’s to drive product development and enhance product user experience.
  • Product development and innovation to drive new revenue streams and sustainable profitable portfolio.
  • End to end card product processes review to ensure card usage optimization and optimal revenue generation.


Card Product Development

  • Drive products innovation and invention.
  • Manage product, pricing, and channel strategy for usage-building products.
  • Develop and enhance product VAS to ensure the bank offers a robust product solution.
  • Develop and deploy customer life cycle management framework.
  • Track and take actions to improve card portfolio performance KPIs – spend, balance, activity, attrition etc.
  • Formulate and implement key initiatives to ensure that the value drivers track as per plan ensuring strong revenue performance.
  • Work with marketing team to run spend and utilization campaigns for the card product.
  • Drive segmental spend campaigns for various customer segments across the portfolio including dormancy management.
  • Develop and implement Portfolio intervention frameworks including Early Engagement and Continuous Customer Engagement strategies throughout the customer life cycle through data-led and data analysis to harness opportunities for growth.
  • Management card stocks to ensure no stock outs.

Bank Network Product Support

  • Engage with branches and other stakeholders to drive card product uptake
  • Drive product training across the entire branch network
  • Engage all key stakeholder to drive product performance – RM, DST teams, Virtual RMs, branch managers, area managers etc
  • Be at the center of ensuring all product related queries and complains are handled conclusively and on a timely manner.
  • Working with all support functions to ensure the product is adequately supported thus enhancing customer experience, driving usage and optimizing revenues.

Product Sales Support

  • Develop and roll out card sales programs.
  • Work with all stakeholders – branch network, RMs, DSTs to drive card sales
  • Constant review of existing processes to enable seamless cards sales operations process flow.
  • Develop training material to facilitate card knowledge capacity building across the entire bank network.
  • Regular branch visits to support the branches and other sales channels in driving the product.
  • Drive and implement initiatives to reduce the TAT for complaints.
  • Support the Head of Card Issuing to ensure that monitoring tools developed are applied and effectiveness of training and other ‘people development’ activities are properly monitored.
  • Monitoring of card authorization levels and fraud risk management

Risk, Legal and Compliance

  • Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise-Wide Risk Management Framework and internal Absa Bank Policies and Policy Standards. Understand and manage risks and risk events (incidents) relevant to the role.
  • Ensure all products are compliant with the banks and regulators, schemes, processors/payment gateways compliance requirements.
  • Maintain an RCSA for all the products.
  • Do regular reviews of product compliance status.
  • Documentation, review, resolution and escalation (where necessary) of any compliance exception items.
  • Ensure all mandatory training is completed to the deadline and understood within given timescales.
  • Successful independent conformance assurance

Technical Skills/Competencies

  • Excellent numerical and data analytical skills
  • Stakeholder engagement and negotiation skills
  • Self-driven and result oriented
  • Excellent communication skills
  • Good analytical and interpretation skills
  • Interpersonal skills
  • Time management skills
  • Team working ability
  • Presentation skills
  • Organizational and planning skills
  • Customer service & people-oriented skills

Knowledge and Expertise


  • Knowledge of card products & services
  • 4 years of working knowledge and practical skills in a card business environment
  • Knowledge of card products
  • Knowledge of the card industry
  • Knowledge of MI tools required for Portfolio interventions.

Experience, qualifications, and other requirements specific to the role.

  • Educational Qualification
  • Minimum bachelor’s degree
  • Master’s degree will be an added advantage.

How To Apply

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