Role Summary
We are looking for an innovative, and
forward-thinking individual with a dynamic approach to marketing, PR, and
Communications. The ideal candidate exhibits strong communication, analytical
and organisational abilities. We are seeking a talented individual who thrives
as an independent thinker, capable of executing tasks with minimal supervision.
With unparalleled attention to detail, they consistently deliver meticulously
executed work, demonstrating resourcefulness and analytical prowess in
optimising strategies. They are an effective communicator, with the ability to
convey complex ideas with clarity and precision. The ideal candidate is
proactive and committed to excellence, capable of delivering projects on time
and within scope.
Duties and Responsibilities
Set marketing goals and objectives to boost market
share and profitability.
Develop and implement initiatives to increase brand
recognition and awareness.
Coordinate branding efforts across various
touchpoints, including advertising, promotions, and customer interactions.
Monitor and evaluate brand visibility metrics to
assess the effectiveness of branding strategies and make adjustments as needed.
Cultivate brand visibility strategies to enhance the
dealership’s presence and reputation in the market.
Plan and oversee advertising and promotional
initiatives across diverse media platforms, including print, electronic, and
direct mail channels.
Develop and implement comprehensive monthly and
annual marketing budgets.
Formulate short-term and long-term marketing plans to
drive profit growth and expand the dealership’s product and service offerings.
Act as the primary point of contact with external advertising agencies to
coordinate ongoing campaigns effectively.
Conceptualise and produce various advertising
materials, encompassing print, radio, television commercials, billboards, and
direct mail pieces, among others.
Collaborate closely with the Sales Manager and
Aftersales Manager on advertising campaigns.
Communicate marketing information to all dealership
staff members.
Serve as a liaison between the dealership and the
news media, as well as with manufacturers regarding merchandising initiatives.
Attend relevant marketing and sales promotion
meetings organised by the manufacturer and dealer associations.
Ensure the attainment of satisfactory profit/loss
ratios and market performance metrics.
Conduct thorough research and analysis of financial,
technological, and demographic factors to identify market opportunities and
mitigate competitive threats.
Gather insights into customer attitudes,
demographics, and purchasing behaviours through ongoing communication with
dealership employees and customers.
Assess market responses to advertising programs and
merchandising strategies.
Leverage industry sources and consumer data to inform
organizational decision-making and enhance performance.
Prepare comprehensive marketing reports and deliver
presentations to management.
Develop surveys and other marketing instruments to
gather feedback from stakeholders.
Monitor marketing outcomes to ensure alignment with
objectives and budgetary constraints, implementing corrective measures as
necessary.
Participate in monthly managers meetings, offering
insights and presenting reports as required.
Undertake any additional duties as assigned by the
immediate supervisor.
Qualifications
Education
Bachelor’s degree in Business Management, Marketing
/PR and Communication and any other related field from a recognised university.
Member of the Chartered Institute of Marketing (CIM).
Experience
6 -10 years of work experience in a senior marketing
role in the service, automotive or capital assets industries, including agency
experience.
Language Skills
Proficient in reading and understanding various
documents, instructions, and memos.
Skilled in writing professional correspondence,
routine reports, speeches, and articles.
Capable of presenting information effectively to
individuals, small groups, and larger audiences.
Able to interpret a wide range of documents including
business periodicals, technical journals, and legal papers.
Competent in responding to inquiries, complaints, and
regulatory issues.
Experienced in tailoring speeches and articles to
specific audiences and conforming to prescribed styles.
Accomplished in presenting information to top
management, public groups, and boards of directors.
Analytical skills
Thinks creatively and follows detailed instructions.
Solves problems within standardised situations
involving concrete variables.
Skilled in solving practical problems with limited
standardization.
Ability to interpret various instructions provided in
written, oral, or diagrammatic forms.
Competent in problem definition, data collection, and
drawing valid conclusions.
Proficient in interpreting technical instructions
with abstract and concrete variables.
Demonstrates sensitivity and tolerance towards
cultural, religious, racial, and gender diversity.
Discreet in handling sensitive and confidential
matters.
Proficient execution of communication processes in
knowledge management.
The successful candidate will work closely with
Sales, After-sales, and other related departments to ensure a cohesive approach
to serving customers and achieving business objectives.
How To Apply
All applicants are required to share a copy of their
CV and Cover Letter through the following email address: hr@urysia.co.ke. Submission
Deadline: 21st June 2024(Marketing Manager)