Job Description
Reporting to the Growth Management Lead, the
Growth Manager will be responsible for implementation of strategic growth
plans, growth business initiatives and enabling marketing strategies. This role
will augment the top and bottom lines through continuous growth in valuable
customers and transactions, drive new customer acquisition at scale, test
marketing strategies, refine user experiences and analyze market/customer data
to efficiently attract the right customer mix on an ongoing basis.
The role holder will guide, coordinate, and provide
strategic support to cross-functional teams in executing growth plans and
inform product development by providing actionable insights to product teams to
prioritize building functionality that attracts, engages and retains customers
profitably. He/she will champion expansion of the total addressable market and
explore adjacent markets, products, demographics to expand the viable customer
universe over time.
Key Responsibilities
Strategic and Tactical Execution and Roadmap
Design and implement strategic growth business
initiatives, growth plans, processes and supporting marketing strategies.
Develop and execute a growth roadmap for key
strategic growth initiatives, aligned with the overall business
objectives.
Develop, implement, and monitor initiatives focused
on increasing customer loyalty and satisfaction to protect and grow revenue
streams.
Identify and test growth levers, analyze results, and
scale successful initiatives.
Collaborate with stakeholders, such as product
managers and business leaders, to identify and prioritize key strategic growth
initiatives and allocate resources effectively.
Identify market trends, competitive landscape, and
client needs to define the strategic roadmap.
Customer Acquisition, Engagement and Retention
Develop and execute organic and paid acquisition
campaigns across different channels.
Drive new customer acquisition through performance
marketing by optimizing digital ads, content marketing, search engine
optimization, partnerships, referrals etc.
Oversight the customer value chain from initial
connection through maximizing lifetime engagement and spending.
Analyse customer behaviors and metrics to identify
growth opportunities, improve user experience and encourage recurring usage.
Partner with product & tech teams to build/refine
product features and optimize user experience/product to increase engagement
and retention.
Pilot and scale promotional programs, loyalty
schemes, nudges, cross selling that increase retention.
Optimize user experience/product to increase
engagement and retention.
Drive customer activation metrics like registration,
login, initial transactions
Data Analytics, Performance Monitoring and Reporting
Define and track key performance indicators (KPIs)for
each growth initiative and provide actionable recommendations for performance
improvement.
Prepare regular reports and presentations to update
senior management on the execution of key growth initiatives, outcomes, and
challenges.
Drive data-driven decision-making by presenting
growth insights and recommendations to senior management and stakeholders.
Ensure data privacy and security measures are
implemented and followed in accordance with regulatory requirements and
industry best practices.
Stay up to date with the latest advancements in data
analytics and technology to identify opportunities for innovation and process
optimization in growth management.
Stakeholder Management
Champion a collaborative and high-performing
culture.
Promote knowledge sharing and continuous
learning.
Establish and maintain strong relationships with key
stakeholders, including clients, senior executives, and business
partners.
Collaborate with other teams to foster a holistic and
integrated approach to growth management and execution of key strategic growth
initiatives.
Communicate effectively to convey growth management’s
chapter vision, progress, and achievements
Qualifications
At least six (6) years’ knowledge and experience in
business development, commercial management, product management with at least
two (2) years identifying growth-enabling initiatives and opportunities.
Relevant Undergraduate Degree along with professional
qualifications, or equivalent qualification(s) from a recognized institution of
higher learning.
MBA or relevant master’s degree is an added
advantage.
Member in good standing of a recognized professional
body.
Experience with A/B testing, funnel optimization, and
user engagement strategies.
Superior business understanding, with the ability to
leverage technology to solve business and technical issues.
Possess high professional and ethical
standards.
Be a strategic thinker with an analytical mind.
Strong stakeholder management skills.
How To Apply