Brief Description
Job Purpose Statement: You love blogging, story
telling, content creation and curation, smart and innovative email strategies,
conversational commerce and other means of digital customer engagement and
digital sales? Apply for this exciting role as Digital Engagement Specialist.
You will bere-enforcing our vision of direct first through digital customer
engagement. This is how we can make a difference in today’s crowded and dynamic
marketplace and become part of the daily life of our customers.
Detailed Description
Create innovative content strategies to effectively
showcase Kenya Airways products and services at the market’s market-place.
Lead engage with our growing audience across social
media and messaging platforms. Create relevant product information to share
with the customer database across the digital touch points.
Define the strategy foreach digital touch point to
distribute campaigns and content effectively. Create
new and innovative communication proposals through a
digital lens based on historical information, current trends & experiences
to further evolve our digital footprint.
Develop and manage a direct email strategy including
trigger email campaigns throughout the customer journey and beyond to maximize
sales.
Lead A/B testing many various email campaigns to establish the most effective campaigns. Tracking and reporting on email campaigns to guide improvements.
Benchmark and ensure all email campaigns comply with
current email best practice across industries. Flexible and creative approach
to continuously improve.
Manage social and web content activity calendar to
ensure best possible coverage across channels.
Build and manage relations with industry influencers
and key stakeholders, engaging in conversations with audiences and keep
developing their community.
Work with our in-house designers to create visual
content with fresh and innovative ideas,re-enforcing a modern, dynamic, and
innovative brand image.
Define and support customer engagement processes and
collaboration.
Approach with other areas of social media
conversations, such as support and corporate communications.
Together with the local teams develop localization
strategy for digital to drive local engagement.
Identify “up-sell andcross-sell” opportunities
through content analysis and deploying responsive content assets and
re-targeting programs for higher conversion rates.
Leverage and enhance existing data analytics, and
develop additional research and data sources as necessary, to inform content
strategy development.
Measure and communicate results on key performance
indicators: Are we achieving targeted results along the key touch points in the
designed journeys? Synthesize insights to create actionable recommendations to
further drive results.
Job Requirements
University Degree BBIT or related field
Copywriting skills
At least 3 years ’experience in similar role
Airline and retail experience will be an added
advantage.
Strong understanding of social media channels and
enthusiastic blogger and customer evangelist
Digital marketing and an interest in keeping up to
date with new trends in design and video.
Effective story teller with evangelizing strategies
Understanding of web metrics, digital analytics, data
analysis and interpretation.
Strong attention to detail with the ability to meet
deadlines and produce high quality work.
Possess intellectual curiosity.
Strong communicator
Understanding of html
Additional Details
Self-motivated and proactive
Achievement, drive& Initiative.
Passion for Kenya Airways
Industry and Market Knowledge
Leading Teams for Excellence
Collaborating as a Team
How To Apply