Job Title: Digital Content and Social Media Executive
Hiring Organization: Optimise Outsourcing
Location – Locality: Nairobi
Location – Region: Kenya
Industry: Service
Job Type: Full Time
Salary: KES
Date Posted: 06/03/2024
About
Us:
Optimise
Outsourcing is a leading provider of comprehensive outsourcing solutions,
specialising in services for e-commerce businesses. We pride ourselves on our
ability to enhance business efficiency and scalability through tailored
outsourcing services.
Job
Summary:
Are you a
LinkedIn wizard with a knack for creating compelling digital content? Do you
have a passion for driving engagement and building strong online communities?
If so, we want you to join our team at Optimise Outsourcing as our LinkedIn
Digital Executive. In this role, you will play a crucial part in elevating our
LinkedIn presence and leveraging digital marketing strategies to attract and
retain clients in the dynamic e-commerce sector. Your creativity and expertise
will be instrumental in crafting a strong brand narrative and connecting with
our target audience across various social media platforms.
Key Responsibilities:
LinkedIn
Optimisation and Management:
Update
and maintain professional visuals for the LinkedIn profile with emphasis in
outsourcing services relevant to e-commerce businesses.
Create
and manage LinkedIn Showcase Pages for promoting specific products.
Content
Strategy:
Develop
and implement a value-oriented content strategy, including regular posts, case
studies, success stories, and industry insights.
Produce
engaging video content addressing e-commerce challenges and showcasing client
testimonials.
Share
relevant insights and trends in the e-commerce sector to position the company
as a thought leader.
Engagement
and Network Building:
Actively
participate in LinkedIn discussions, comment on posts by industry leaders, and
respond to comments on the company’s posts.
Join and
engage in LinkedIn groups related to e-commerce and SMEs in the UK.
Host
webinars and live sessions on outsourcing challenges and solutions for
e-commerce businesses.
Employee
Advocacy:
Encourage
employees to maintain polished LinkedIn profiles and share company posts.
Conduct
training sessions to help employees optimise their profiles and effectively
engage with content.
Client
Testimonials and Recommendations:
Regularly
request and showcase client recommendations and testimonials on LinkedIn.
Share
detailed case studies highlighting measurable results and client satisfaction.
Targeted
LinkedIn Advertising:
Utilise
LinkedIn’s advertising tools to reach decision-makers in SMEs within the
e-commerce sector.
Craft
personalised InMail messages to key decision-makers, introducing services and
offering consultations.
SEO and
Keywords Optimisation:
Analytics
and Adaptation:
Regularly
review LinkedIn Analytics to monitor performance and adapt strategies based on
data-driven insights.
Other
Social Media Marketing Roles:
Proven
ability to handle and engage with other social media platforms.
Qualifications:
Proven
experience in social media management and digital marketing, particularly on
LinkedIn and other major social media platforms.
Strong
understanding of LinkedIn’s features, tools, and best practices for business
growth.
Excellent
written and verbal communication skills.
Ability
to create compelling content and engage with a professional audience.
Knowledge
of SEO and keyword optimisation.
Proficiency
in using digital marketing tools and analytics platforms.
Preferred:
Experience
in the e-commerce or outsourcing industry.
Graphic
design skills for creating visual content.
How to
Apply:
If you
believe that you fit the role and are up for the task, kindly use the link
below to apply for the position.
