Commercial Manager (Outdoor Division – Sales Operations) Job in Kenya

Job Title: Commercial Manager (Outdoor Division – Sales Operations)

Hiring Organization: Corporate Staffing
Location – Locality: Nairobi
Location – Region: Kenya
Industry: Advertising
Job Type: Full Time
Salary: KES
Date Posted: 06/05/2024

Reporting to : C.E.O

Department : Executive

Salary : Kshs 400,000 -450,000 

Our client is the market leader in outdoor billboard advertising with a focus on strategic advertising development, printing, promotions, supply, manufacture, installation and maintenance of all types of indoor and outdoor signage, image and promotional materials.

We are seeking a dedicated and experienced Commercial Manager (Outdoor Division – Sales Operations) to join the team. The Commercial Manager (Outdoor Division – Sales Operations) will be responsible for planning activities, company sales strategy, developing and building strategic partnerships with various stakeholders to improve the sales and operations strategies. He/she will also oversee the entire sales cycle from lead generation to contract negotiation and Operations processes and therefore needs to have market and industry knowledge as well as experience in developing budgets.

Duties and Responsibilities:

1. Sales Strategy Development and Implementation:

Develop and implement strategic sales plans and initiatives to achieve revenue targets and business objectives.

Identify market opportunities, trends, and customer needs to inform sales strategies.

Set sales targets, quotas, and performance metrics for the outdoor sales team.

2. Client Relationship Management:

Build and maintain strong relationships with new and existing clients to foster trust and loyalty.

Regularly communicate with clients to gather feedback and identify opportunities for improvement or expansion of services.

Understand client requirements and provide tailored solutions to meet their needs.

Act as a primary point of contact for clients, addressing inquiries, resolving issues in a timely and effective manner and ensuring customer satisfaction.

3. Strategic Partnerships and Alliances:

Identify and pursue strategic partnerships and alliances that enhance the company’s market position and capabilities.

Establish and nurture relationships with industry partners, suppliers, and other stakeholders to support business growth and expansion.

Collaborate with partners to leverage complementary strengths and deliver comprehensive solutions to clients.

4. Team Leadership and Management:

Identify opportunities for process improvements and efficiencies through audit findings.

Lead, motivate, and manage the outdoor sales team to ensure high performance and productivity.

Provide coaching, training, and development opportunities to enhance the skills and capabilities of team members.

Set clear expectations, goals, and objectives for the team and hold them accountable for results.

Foster a positive and collaborative team culture that encourages innovation, creativity, and continuous improvement.

5. Sales Forecasting and Reporting:

Forecast sales volumes, revenue projections, and market trends to inform business planning and decision-making.

Monitor sales performance against targets and KPIs, and analyze variances to identify areas for improvement.

Prepare regular sales reports and presentations for senior management, highlighting key metrics and performance indicators.

6. Operational Efficiency and Process Improvement:

Streamline and optimize sales processes and workflows to improve efficiency and effectiveness.

Identify opportunities for process improvement, automation, and innovation to drive operational excellence.

Collaborate with cross-functional teams, such as marketing, finance, and logistics, to align sales and operations activities.

7. Market Research and Competitive Analysis:

Conduct market research, competitor analysis, and customer surveys to gather insights and inform sales and marketing strategies.

Monitor industry trends, emerging technologies, and market developments to identify opportunities and threats.

Utilize market intelligence to develop competitive pricing strategies and positioning in the market.

8. Financial Management and Performance Tracking:

Manage the financial aspects of the signage division, including budgeting, forecasting, and pricing strategies.

Track and analyze key performance indicators (KPIs) related to sales, profitability, and client satisfaction.

Develop and implement initiatives to optimize financial performance and drive continuous improvement.

Competencies and Attributes

Visionary Leadership – Ability to set a clear and inspiring vision for the company’s future, formulate and execute long-term strategies to achieve organizational goals.

Audit and Assurance Skills – Comprehensive understanding of audit methodologies, including risk assessment, testing procedures, and evidence evaluation.

Analytical Thinking – Ability to analyze complex data, identify patterns, and draw meaningful conclusions to assess the effectiveness of internal controls.

Attention to Detail – Thoroughness in examining documents, transactions, and processes to ensure accuracy and detect anomalies or irregularities.

Objectivity – Commitment to impartiality and independence in evaluating organizational activities, without bias or undue influence.

Communication Skills – Clear and concise communication abilities to articulate audit findings, recommendations and implications to various stakeholders, both orally and in writing.

Problem-solving skills – Capability to identify root causes of issues, develop practical solutions, and provide actionable recommendations to address deficiencies or weaknesses.

Technical Proficiency – Proficiency in utilizing auditing tools, software, and technologies to enhance audit efficiency and effectiveness.

Ethical Integrity -Adherence to professional ethics and standards, including confidentiality, integrity, and objectivity, to maintain the trust and credibility of the audit function.

Risk Management Expertise – Understanding of risk management principles and methodologies to identify, assess and prioritize risks that may impact organizational objectives.

Regulatory Compliance Knowledge – Familiarity with relevant laws, regulations, and industry standards to ensure compliance and mitigate legal and regulatory risks.

Business Acumen – Ability to manage budgets, pricing and profitability, understand the organization’s business operations, industry trends, and strategic objectives in order to provide value-added insights and recommendations.


Bachelor’s degree in Business Administration, Sales, Marketing, or related field. MBA is an added advantage.

8 years of experience in sales management, preferably in the outdoor industry or related field.

Proven track record of driving sales growth and achieving revenue targets.

Strong strategic planning and execution skills.

Strong leadership and management skills with the ability to motivate and inspire a team.

Excellent communication, negotiation, and interpersonal skills.

Analytical mindset with the ability to analyze data, identify trends, and make data-driven decisions.

Results-oriented with a focus on delivering exceptional customer service and achieving business objectives.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and CRM software.

How to Apply:

If you are up to the challenge and possess the necessary qualifications and experience; please send your CV only quoting the job title on the email subject (Commercial Manager (Outdoor Division – Sales Operations) to  before 18th June, 2024.