Business Development Officer, Partnership Channels, Job in Kenya

Job Summary

The role of the Business Development Officer (Partnerships Channel) is to support ICEA LION Asset Management’s (ILAM) retail growth strategy by establishing and nurturing strong business partnerships in order to drive sales. The job holder works closely with the partners to ensure they have the necessary resources and support to effectively promote and sell our products and services (i.e. unit trust funds, wealth management).

Roles and Responsibilities

Promote and sell ILAM’s investment products through partners and affinity groups to achieve the annual set target

Discover new channel partners and assess their potential to contribute to our sales objectives and market penetration.

Identify, establish and sustain robust relationships with partners and affinity groups.

Prepare and deliver proposals and presentations to prospective and existing partners and affinity groups.

Oversee partner agreements, ensure adherence and optimize partner satisfaction and performance.

Work with partners to create and execute joint marketing initiatives to generate demand and boost sales.

Train and assist partners to ensure they are knowledgeable about our products or services and can effectively market and sell them.

Evaluate and provide feedback on partner performance and suggest areas for improvement.

Stay up to date with industry developments, competitive dynamics, and market conditions to identify new opportunities and potential threats.

Liaise with the teams in Research, Business Development, Portfolio Managers and Client Service teams to identify opportunities to meet clients’ requirements.

Keep abreast with developments in local, regional and global financial markets, investment products and opportunities to give appropriate investment advice.

Measure and provide reports on partner sales production vs targets, partner operations and growth prospects within the required timeframe.

Client Service & Relationship Management

Deliver personalized services in an effective and efficient manner to partners and their clients in regards to their investments.

Provide support for all client/partner engagement events and initiatives e.g. e.g. investor and partner education, annual investment conferences, client/partner appreciation events, corporate gifts etc.

Ensure partner requests and complaints are addressed within the shortest turnaround time.

Act as a relationship manager and ensure partners and their client base receive an overall positive experience.

Product/Solution Development

Actively participate in product innovation, development and review.

Keep abreast with the changing needs of the partners and periodically review existing products and propositions.


Strong sales and networking skills with the ability to generate own pipeline and close sales

Good communication and presentation skills

Good interpersonal and relationship management skills

Strong persuasion and negotiation skills.

High standards of ethics and integrity

Good working knowledge of the financial services industry and financial products

Results-oriented with the ability to work under pressure to meet sales targets

Driven and goal-oriented, focused on success

Customer-oriented mentality with good business sense

Analytical mindset with the ability to use data and make data-driven decisions.

Comprehensive knowledge of the financial services industry, market, and competitive environment

Demonstrable track record of sourcing and closing B2B partnerships

Proven success in managing channel partners and meeting sales objectives.

Academic And Professional Experience

At least 4 years’ experience in a sales role within the financial services industry

Successful track record managing partnership channels and meeting sales objectives

Bachelors’ degree in a Business or related discipline from an accredited University

Professional qualification e.g. CISI is an added advantage

How To Apply

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