Business Development Officer, Direct Business Channel, Job in Kenya

Job Summary

Reporting to the Head of Alternative Distribution Channels & Client Services, the role of the Business Development Officer (Direct Business distribution channel) is to support ICEA LION Asset Management’s (ILAM) retail growth strategy by increasing the clients and sales production under this distribution channel and maintaining the client portfolio. The role involves promoting and selling ILAM’s investment products and solutions (i.e. unit trust funds, wealth management) to existing and prospective individual and corporate clients while adhering to professional and ethical standards at all times.

Roles And Responsibilities

Promote and sell ILAM’s investment products to achieve the annual set target.

Prepare & deliver proposals / presentations to prospective and existing clients.

Sign up, manage and retain clients and their portfolios.

Understand the client’s risk and return profile, recommend investment opportunities and ensure periodic investment portfolio review with the clients.

Keep abreast with developments in local, regional and global financial markets, investment products and opportunities to give appropriate investment advice.

Liaise with the teams in Research, Business Development, Portfolio Managers and Client Service teams to identify opportunities to meet clients’ requirements.

Provide weekly production reports versus targets within the required timeframe.

Sustain robust relationships with clients

Provide support for all client engagement events and initiatives e.g. investor education, client appreciation events, client gifting.

Client Service & Relationship Management

Deliver personalized services in an effective and efficient manner to clients under the Direct Business distribution channel in regards to their investments

Provide support for all client engagement events and initiatives e.g. e.g. investor education, annual investment conferences, client appreciation events, corporate gifts, media investor briefings etc.

Management of Direct Business client database.

Ensure client requests and complaints are addressed within the shortest turnaround time.

Act as a relationship manager to the client portfolio and ensure clients receive an overall positive experience.

Product/Solution Development

Actively participate in product innovation, development and review.

Possible entrance into new markets i.e. help identify opportunities in regional markets, counties and various industries

Keep abreast with the changing needs of the clients and periodically review existing products and propositions.


Strong sales and networking skills with the ability to generate own pipeline and close sales

Good communication and presentation skills

Good interpersonal and relationship management skills

Strong persuasion and negotiation skills.

High standards of ethics and integrity

Good working knowledge of the financial services industry and financial products

Results-oriented with the ability to work under pressure to meet sales targets

Driven and goal-oriented, focused on success

Customer-oriented mentality with good business sense

Analytical mindset with the ability to use data and make data-driven decisions.

Comprehensive knowledge of the financial services industry, market, and competitive environment

Affiliative – shares with, consults and should be able to work closely as a team member with colleagues and other resources from the group companies in a collaborative context.

Innovative – Generates ideas, shows ingenuity, and thinks up solutions.

Socially confident/amiable – At ease with meeting people and is quick to establish rapport

High standards of ethics and integrity

Academic And Professional Experience

At least 4 years’ experience in a sales or relationship management role within the financial services industry

Successful track record managing clients and/or meeting sales objectives

Bachelors’ degree in a Business or related discipline from an accredited University.

Professional qualification e.g. CISI level 1 is an added advantage

How To Apply

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