Key Purpose Statement
The primary role of the Account Developer is to
implement business strategy within allocated customer base to achieve business
objectives of increased profitability , excellent customer service and
excellent trade execution.
Key Duties & Responsibilities
To identify and implement new business opportunities
so that the customer base and profits can continuously grow
New business opportunities are determined by visiting
potential dealers and evaluating their suitability according to established
criteria.
Potential dealers are assessed throughout the trial
period to determine whether or not they will be as profitable as planned.
Business opportunities are developed within budgeted
parameters and implemented as per regulations and customer agreement.
To optimise customer service so that superior customer relations and long lasting partnerships.
Relevant Customer Service target are to be achieved
at all times.
Customer master file is continuously updated to
ensure that accurate customer records are maintained.
Customers are continually updated in respect of new
products, merchandise standards, promotions and any other issues regarding
business development.
Problems and queries are handled in a professional,
timely, tactful and friendly manner
To formulate account plans so that future business
opportunities can be planned and implemented effectively
Account plans are formulated annually and updated
according to agreed standards taking into account sales volumes, placing of
equipment, projected growths, market trends, competition and seasonal
fluctuations.
The outlets’ business model is well understood and
opportunities for synergy with appropriate products’ brand propositions are
identified and optimised.
Account plans are clearly communicated to the channel
management team and agreed upon recommendations are implemented.
Professional presentations of the annual account plan
are given to customers to ensure their understanding of the plan.
The terms and conditions suggested in the account
plan are negotiated to reach agreement
Product lines are evaluated in order to eliminate
slow moving lines and promote profitable lines.
To manage and maintain assets so that losses are
minimised and optimal returns on investments are achieved
Equipment contracts are accurately completed and
signed by all relevant parties.
Coolers, vehicles and equipment are managed and
maintained on a weekly basis to ensure optimal functioning.
Placement of equipment should maximise return on
investment at all times.
The ratio of sales to the cooler size is evaluated in
order to ensure return on investments and nonconformance is corrected in line
with set company regulations.
Basic fountain equipment and cooler maintenance
training is provided to the dealer on a regular basis.
To execute outlets according to organisation
strategies so that sales volumes may be increased and product awareness is
enhanced
Promotional agreements are accurately completed and
forwarded to the relevant channel manager.
Promotions are executed as per promotional guidelines
and set company standards.
Dealers are educated and continuously advised on
stock management and shelf life dates as per company regulations.
RED targets are achieved at all times.
Point of purchase and built displays are positioned
in order to ensure that products are more visible than any other products.
To manage customers credit terms and limits in order
to maximise sales and minimise risk
Credit limits are managed so that customers do not
over or under spend and stock on hold situations are avoided.
The credit function receives the support of the
account manager in managing the credit terms and limits.
Prompt delivery of rebate cheques to customers is
ensured.
All outstanding accounts are managed until settled.
To execute surveys so that the organisation is
constantly aware of current market trends and to enable a competitive advantage
Information regarding competitors products, prices,
quantities sold, and in-stock levels is gathered.
Surveys are accurately executed in all identified
outlets.
Identified areas for improvement are rectified and
follow up is conducted to ensure compliance.
Skills, Experience & Education
Qualifications
Diploma in a Business field.
Experience
Minimum of 2 year’s sales experience in a FMCG
environment
Strong experience in Marketing and customer service
with good networking skills, excellent interpersonal, verbal and written
communication skills
How To Apply