Retail Sales Coordinator Job in Kenya

Job Overview:

The Retail Operations Admin will be responsible for managing and overseeing the commercial aspects of our business operations. Your role is pivotal in achieving our company and growth objectives. You will be responsible for revenue (sales targets), stocks, price margins, profitability and resource management. Your ability to build and nurture strong and efficient business with seamless operations and support in driving sales growth is essential to our success. You will play a significant part in developing and executing strategies to meet or exceed company objectives and KPIs.


Identify and follow up potential opportunities to improve the business, markets, and potential partners through market research and analysis.

Develop and oversee plans and strategies to achieve company revenue growth objectives by meeting sales targets.

Prepare daily revenue reports and forecasts, and provide insights and recommendations for improvement for management review and action so as to ensure the sales targets are met.

Explore new markets for B2B eg E-commerce companies. Prepare and present business proposals, pitches, and presentations to the managing director and external stakeholders.

Co-ordinate and collaborate with cross-functional teams wholesale, franchise, sourcing and finance, to support business growth, achievement of targets and completion of tasks or projects assigned within timelines.

Analyze stock levels, product margins, monitor inventory turnover, expiries, returns and crate management and ensure accurate stock replenishment in alignment with sales trends and forecasted demand.

Warehouse and logistics management. Conduct daily checks to observe operations, offer guidance, and ensure adherence to company standards and policies.

Determine resource availability, tracking and reporting by implementing resource allocation, levelling , forecasting and planning.

Use available resources to maximize efficiency, reduce costs, avoid waste and maximize profitability. Monitor and control operating costs, fuel, truck hire, casual expenses, and shrinkage to maintain profitability targets.

Support in selection of new stores in co-ordination with the Geographic Expansion Department scorecard.

Negotiate and finalize agreements, contracts, and partnerships to secure new business opportunities.

Ensure compliance with legal and regulatory requirements in all business transactions. Assess and manage risks associated with the business.

Stay up to date with industry trends, competitor activities, and market shifts to develop innovative strategies and maintain a competitive edge.

Requirements and Qualifications

Bachelor’s degree in Business Administration, Marketing, or a related field. MBA is a plus.

Proven track record of at least 10 years in operations or sales in Retail industry and also in expansion based organizations. Knowledge of consumer preferences is highly desirable.

Strong understanding of the retail market and trends, in-depth knowledge of commercial retail operations, sales techniques, and retail management systems.

Pro-active and results-oriented mindset, with a track record of achieving and exceeding sales targets and driving revenue growth.

Strong leadership abilities, with the capability to motivate and develop teams. Ability to work independently and as part of a team.

Exceptional analytical and problem-solving skills, with the ability to interpret sales data and market trends.

Excellent communication and negotiation skills to foster positive relationships with suppliers and other stakeholders.

Flexibility to travel to various store locations across Kenya when necessary.

Excellent presentation and public speaking skills.

Ability to work effectively under pressure, within deadlines, multitask and make informed decisions in a fast-paced environment.

Proficiency in using Microsoft Office Suite, CRM and ERP software is an added advantage.

How To Apply

To apply, please email your CV ONLY to with Retail Sales Coordinator in the subject line.