Brief Description
Job
Purpose Statement: You love blogging, story telling, content creation and
curation, smart and innovative email strategies, conversational commerce and
other means of digital customer engagement and digital sales? Apply for this
exciting role as Digital Engagement Specialist. You will bere-enforcing our
vision of direct first through digital customer engagement. This is how we can
make a difference in today’s crowded and dynamic marketplace and become part of
the daily life of our customers.
Detailed Description
- Create innovative content strategies to
effectively showcase Kenya Airways products and services at the market’s
market-place.
- Lead engage with our growing audience
across social media and messaging platforms. Create relevant product
information to share with the customer database across the digital touch
points.
- Define the strategy foreach digital touch
point to distribute campaigns and content effectively. Create
new and innovative communication proposals through a digital
lens based on historical information, current trends & experiences to
further evolve our digital footprint.
- Develop and manage a direct email
strategy including trigger email campaigns throughout the customer journey
and beyond to maximize sales.
- Lead A/B testing many various email
campaigns to establish the most effective campaigns. Tracking and
reporting on email campaigns to guide improvements.
- Benchmark and ensure all email campaigns
comply with current email best practice across industries. Flexible and
creative approach to continuously improve.
- Manage social and web content activity
calendar to ensure best possible coverage across channels.
- Build and manage relations with industry
influencers and key stakeholders, engaging in conversations with audiences
and keep developing their community.
- Work with our in-house designers to
create visual content with fresh and innovative ideas,re-enforcing a
modern, dynamic, and innovative brand image.
- Define and support customer engagement
processes and collaboration.
- Approach with other areas of social media
conversations, such as support and corporate communications.
- Together with the local teams develop
localization strategy for digital to drive local engagement.
- Identify “up-sell andcross-sell”
opportunities through content analysis and deploying responsive content
assets and re-targeting programs for higher conversion rates.
- Leverage and enhance existing data
analytics, and develop additional research and data sources as necessary,
to inform content strategy development.
- Measure and communicate results on key
performance indicators: Are we achieving targeted results along the key
touch points in the designed journeys? Synthesize insights to create
actionable recommendations to further drive results.
Job Requirements
- University Degree BBIT or related field
- Copywriting skills
- At least 3 years ’experience in similar
role
- Airline and retail experience will be an
added advantage.
- Strong understanding of social media
channels and enthusiastic blogger and customer evangelist
- Digital marketing and an interest in
keeping up to date with new trends in design and video.
- Effective story teller with evangelizing
strategies
- Understanding of web metrics, digital
analytics, data analysis and interpretation.
- Strong attention to detail with the
ability to meet deadlines and produce high quality work.
- Possess intellectual curiosity.
- Strong communicator
- Understanding of html
Additional Details
- Self-motivated and proactive
- Achievement, drive& Initiative.
- Passion for Kenya Airways
- Industry and Market Knowledge
- Leading Teams for Excellence
- Collaborating as a Team
How To Apply