Van Salesman Job in Kenya

Reports to: Sales Manager

Job Overview

The VSM Will ensure that required outlet coverage is achieved, products are distributed into focused outlets and out of stock are reduced to the barest minimum and also achieve the volume target for the assigned route.

Detailed Description

Key Activities – Operation

  • Driving van and selling products to customers
  • Identifying new selling opportunities in trade
  • Delivering purchase orders and informing existing customers of new products
  • Daily cash and stock reconciliation with finance and stores team
  • Ensure all brands/SKUs are loaded on the truck before trucking out
  • Maintain product freshness through proper handling and strict practice of FIFO
  • Advising customers on stocking levels as well as SKU mix
  • Communication of business information to clients e.g., price change, changes in brands,
  • innovation brands.

  • Providing market feedback to the management through the Occurrence Book
  • Ensuring proper maintenance and cleanliness of tools assigned i.e., phones, ETR machine
  • and truck.
  • Maintain an accurate customer database to expand the market coverage.
  • Ensuring good customer rapport while gathering market intelligence
  • Achieving monthly sales target (Beer and Spirits at least 90% and RTD at least 85%)
  • Deliver journey plan completion of 100% daily.
  • Deliver a strike rate of 75% spirits and 90% beer

Skill sets and Qualifications

Key capabilities

  • Excellent communication and interpersonal skills
  • A valid Commercial driving license and experience of not less than 4 years
  • Ability to Meeting Sales targets
  • Strong negotiation skills
  • Minimum 30 years of age


  • At least 3 years of work experience in sales in the FMCG industry (working with an alcoholic beverage firm will be an added advantage)


  • KCSE certificate or Diploma in sales and Marketing
  • Must be computer literate and must have used a digitalized sales system

How To Apply

Interested candidates are to send their CVs to

Closing date: 6th April 2024