Job Title: Geographical Expansion Manager
Hiring Organization: Mwingi
Africa
Location – Locality: Nairobi
Location – Region: Kenya
Industry: Distribution
of FMCG
Job Type: Full
Time
Salary: KES
Competitive
Date Posted: 04/01/2024
Location: Nairobi, with frequent traveling to remote areas,
Duties
and Responsibilities
- Lead
the function of the company’s franchise expansion plan.
- Strategically
assessing, prioritizing, and developing market entry plans for new areas,
providing regular advice to senior management on expansion strategy.
- Assess,
prioritize, and develop the route-to-market for new areas.
- Identifying
potential locations up to the preparation of the new franchise to kick
start the operation following the company’s expansion strategy.
- Market
Research: Working with the market research surveyors researching and
tracking potential new markets according to new market entry criteria.
- Carrying
out a detailed feasibility study on chosen locations
- Liaising
with various agencies in the space search both government and
non-governmental as a resource Centre.
- Negotiation
with the landlords and finalization of related documents e.g. Heads of
Terms, Lease, ∙ Liaising with various authorities to receive necessary
approvals eg licenses
- Manage
projects conducting test sales (pilots) in these markets for some areas ∙
Co-ordination of the build out works with contractors
- Coordinating
with various HQ departments in preparation of the new franchise setup ∙
New Business Development: Assist sales managers in developing and managing
new distribution routes to the market. Together with the sales department,
develop appropriate sales and marketing strategies & and tactics for
each new market.
- New
Product Development: Advise the product design team with respect to the
new product development and market needs and desires in the new areas of
expansion
- Reporting:
Produce weekly and monthly reports for the senior management team
highlighting new market potential, forecasts, successes & and
failures, and path forward.
Qualifications
- Skills
and Experience of 10 years with 5+ years of Sales and/or Operations Mid to
Senior level Management in a retail chain operation with a branch network,
not less than 20 outlets in a similar capacity.
- B2C
& B2B sales, route-to-market, and supply chain, and new business
development experience successfully developing operations in a new market.
- Ability
to produce and present professional strategy, reports, accurate forecasts,
and oversee channel sales plans.
- Data
Analysis experience
- A
degree in business/marketing from a recognized institute
- Ability
to travel frequently to the remote areas on a short notice
How To
Apply
To apply,
please email your CV ONLY to jobs@mwingi.africa with
Geographical Expansion Manager in the subject line. Application deadline: COB, 8TH April 2024.