Job Title: Marketing Officer
Hiring Organization: Kenya
Institute Of Management
Location – Locality: Nairobi
Location – Region: Kenya
Industry: Service
Job Type: Full
Time
Salary: KES
Competitive
Date Posted: 03/26/2024
- Formulate
and execute of marketing plans in liaison with Unit Managers and other
Functional Heads.
- Timely
development, processing and dispatch of marketing materials such as
brochures, flyers, posters and cards to the user units.
- Generate
live leads and make follow ups to be able to convert them into business
- Implement
Institute’s marketing policy at the user Unit to ensure total compliance
- Oversee
creation of advertisement and marketing materials to promote KIM products
- Participate
in evaluation of marketing activities to measure its effectiveness.
- Coordinate
internal marketing activity schedules to avoid overlap o and ensure proper
planning and facilitation
- Lead
implementation of Go-To market campaigns to reach the target market in a
timely manner and ensure quicker return on investment (RoI).
- Prepare
monthly marketing reports on all marketing activities that have been
implemented and keep records of the same
- Prepare
marketing budgets in consultation with Heads of Functions and Regional
Managers.
- Develop
and implement plans aimed at strengthening relationships with the media
organisations to ensure the most effective messaging and positioning of
the KIM Brand.
- Undertake
marketing activities using digital platforms such as websites, Facebook,
twitter, LinkedIn, Instagram, Google ad and provide social media
performance monitoring reports to enhance planning for future -marketing
activities.
Key
Performance Indicators
- Increase
brand loyalty and equity
- Greater
brand visibility
- Compliance
top budget provision
- Compliance
to Institute policies and Procedures
- Number
of linkages created that can lead to business
Technical
Competencies
- Computer
Literacy
- Enterprise
Resource Planning(ERP)
- Customer
Care skills
- Public
Relations
- Report
writing
- Networking
skills
- Business
Development skills
- Marketing
skills
Knowledge
and Experience Required
- Bachelor
Degree in Marketing or related field.
- Three
(3) years of relevant work experience in the service industry.