Job Title: Head of Marketing
Hiring Organization: Corporate
Staffing
Location – Locality: Nairobi
Location – Region: Kenya
Industry: Hospitality
Job Type: Full
Time
Salary: KES 250K
Date Posted: 03/19/2024
Gross Salary: Ksh 250k,
Our client is looking to hire a Head of Marketing who is entrusted with the organization’s marketing activities, overseeing the development and delivery of a comprehensive marketing strategy for their brands in the local market. This role encompasses the planning, development, and implementation of marketing strategies, go-to-market plans, marketing communications, new product developments, and public relations activities. The Head of Marketing will lead the development of support materials and services, manage pricing and customer relationships, and drive market growth and expansion through insight and data-driven strategies, including digital marketing.
Key
Aims and Objectives:
Develop
and implement the marketing plan, including strategic market planning and
market research.
Lead the
Marketing Department, fostering the necessary competencies, systems, and values
to achieve marketing goals.
Oversee
the marketing budget, ensuring effective use of resources to meet and exceed
goals.
Responsibilities
and Duties:
Provide
leadership to the Marketing Department, guiding communications, promotional
strategies, and the design of comprehensive marketing plans.
Drive
growth and profitability, making decisions on market entry, and focusing on
both short and long-term marketing strategies based on consumer data and
insights.
Oversee
sales forecasts, marketing support activities, and the approval of marketing
and sales strategies.
Approve
pricing decisions, lead new product development from concept to execution, and
oversee go-to-market and expansion plans.
Utilize
various information sources for business decisions, including consumer
research, CRM, and market trends.
Develop
and execute marketing plans to achieve sales and profit objectives, integrating
strategies for new store openings and significant local events to drive ROI.
Manage
the marketing team, providing training and performance appraisals, and managing
agency relationships and internal stakeholders.
Fulfill
additional responsibilities as assigned by the Managing Director.
Provide
monthly reports to the Managing Director.
Key
Qualification:
Bachelor’s
degree in Marketing, Sales and Marketing, Public Relations, or equivalent;
Master’s degree preferred.
Minimum
of Min 10 years of marketing experience, with at least 5 years in brand/product
management within FMCG or Retail.
Experience
with Retail Brands, direct mail programs, or Hospitality brands is a plus.
Dynamic
marketing strategist with outstanding leadership and communication skills,
experienced in strategic planning, branding, and product development.
Membership
in a professional body like MSK is desirable.
Proficiency
in integrated marketing strategies, direct response marketing, and familiarity
with data warehousing and business intelligence services.
Attributes
include being intuitive, proactive, collaborative, a creative problem solver,
analytical, versatile, and thriving under pressure.
Strong
communication and presentation skills, capable of managing multiple projects to
deliver results on time and within budget.
Proficient
in Microsoft Office Suite and experience with web conferencing tools.
How to
Apply
If you are up to the challenge and possess the necessary qualifications and experience; please send your CV only quoting the job title on the email subject (Head of Marketing – Hospitality) to jobs@corporatestaffing.co.ke before 25th March 2024