Reports: Marketing Executive
Job Purpose
To ensure continuous favorable business growth for
the hospital as well as favorable customer retention through innovative,
strategic, cost-effective and high impact activities and engagements on all the
digital platforms the hospital is engaged in.
Main Duties & Responsibilities
- Ensuring continuous growth of the hospitals digital brand
through increase of followers and overall outreach in line with hospital’s
Marketing Plan.
- Addressing all online inquires and managing business leads
that originate from such avenues with the aim of increasing hospital
business.
- Ensuring timely completion of creative artworks and designs
required for various campaigns, promotions.
- Responsible for addressing videography and photography needs
of the hospital.
- Advising and formulating strategic and innovative digital
advertising and Marketing campaigns for the hospital.
- To ensure that the company website is easily found by the
target audience
- To optimize website structure and content to drive relevant
traffic to the website.
- He/She will be responsible for website content and for
creating and implementing content strategy in order to ensure online
objectives are achieved
- Execute eCommerce and social media strategies to meet revenue
and growth targets.
- He/She will be responsible for managing online presence and
company brand by using social network tools such as Facebook, Twitter,
Instagram and LinkedIn.
- The digital Marketer will be responsible for converting
an online visit into online sales.
- Play a key role in the strengthening and implementation of the
company’s strategy
- Website data management and analysis.
- Strategy implementation and monitoring through data analysis
and SOI
- Continually drive improvements in the user experience and
customer journey across all online touchpoints, in order to drive
conversion rate optimization and revenue
- Ensuring that payment options and promotional tabs are
configured correctly.
- Monitoring website traffic and customer reviews to gauge
responses to site updates.
- Analyzing sales-related data to predict future sales
- Collaborate with the team on improving marketing materials
based on insights from the field.
- Always understand the current market trends including
competitors and communicate such information to the management team.
- Provide excellent customer service and management to all
customers
- Other strategies include video Marketing. Influencer
marketing, Programmatic advertising, Affiliate marketing, and
pay–per–click advertising
- Ensuring existing accounts are active and trading favorable
volumes with the hospital in line with facility targets, through constant
engagements, follow-ups, updates, courtesy engagements and health talks.
- Addressing customer complaints (both corporate and
non-corporate), knowing the nature of the complaint and forwarding it to
the relevant parties for resolution and finalizing with a follow-up with
the client.
- Ensure Outpatient process flow is smooth and at a favorable
speed for majority of the clients.
- Addressing queues and responsible for dissolving the queues
using proactive initiatives.
- Addressing patient or family complaints and coming up with
solutions for the problems.
- Coordinating with other OPD HODs to ensure the operations in
the unit are customer friendly.
- Management of feedback.
Minimum Requirements
- Bachelor’s Degree in BBIT, Marketing& Communication, or
any other Business related field.
- At least 2 years of experience in Digital Marketing.
- Excellent data analytics and excel proficiency is a plus.
Personal Behavior
- Demonstrable understanding of the strategic role of marketing
and communication to impact on business results
- Excellent writing and editing skills
- Problem-solving and analytical skills to interpret sales
performance and market trend information.
- Must have the ability to develop and successfully execute and
track marketing campaigns
- Excellent planning, and organizational skills with high
integrity
- Good interpersonal skills.
- Able to work responsibly under pressure and unsupervised
- Quick decision-making capabilities.
- Good understanding of the importance of customer experience.
- Experience in developing marketing and sales strategies.
- Communication skills
- Negotiating skills
How To Apply
If
your background, experience and competence match the above specifications,
please send us your application (cover letter ,CV/Resume and Portfolio) quoting
the job title on the email subject (Digital Marketer), your current
and expected remuneration, testimonials and full contact details of 3 referees,
to careers@premierhospital.org. The application should be
received not later than 5.00pm on 05th April 2024. We
shall ONLY accept ONLINE applications.
Interviews will be conducted on a rolling basis. Due to the high number of
applications, only shortlisted candidates will be contacted.