Marketing Officer Vacancy - Manufacturing (Nairobi)
Ital GLOBAL - We are a
comprehensive Human Capital and Quality Management Consultancy firm dedicated
to helping organizations just like yours with their HR and Quality Management
requirements. We believe in creating productive and fruitful relationships with
our clients by adding value to your business to ensure that you get the very
best return on your Human Capital spend. Our Human Capital solutions, advice
and guidance are uniquely designed and shaped around your exact requirements
and objectives. They will fit with your culture and the business challenges
that you currently face
About the Client:
A market leader in the
manufacture of Steel and Plastic construction materials with a far-reaching
influence across the East and Central African region, having grown synonymously
with the construction sector in the region both in scale and scope. The firm is
well known for its sustainable business practices, best quality and biggest
variety of its product range, and the protection of our environment.
Duties & Responsibilities:
Contribute in the implementation of marketing
strategies.
Attend meetings with the production or manufacturing
department and understand the details of the products and discuss strategies
with them.
Organize and attend marketing activities,
activation's or events to raise brand awareness.
Plan advertising and promotional campaigns for
products or services on a variety of media (social, print, etc.).
Take lead in organizing events and exhibitions for
the promotion of products and capture potential markets.
Liaise with stakeholders and vendors to promote
success of activities and enhance the company’s presence.
See all ventures through to completion and evaluate
their success using various metrics.
Prepare content for the publication of marketing
material and oversee distribution.
Conduct market research to identify opportunities
for promotion and growth.
Collect market intelligence and analyze for
effective decision making
Collaborate with managers in preparing budgets and
monitoring expenses.
Develop, implement and deliver sales targets as per
sales plan.
Identify and create product wise customer data base,
target list and masters.
Establish, develop and maintain business
relationships with both internal and external partners who include key
corporate clients within the region.
Conduct regular need based market research, surveys
to gather relevant data in order to analyze products, services, competition and
trends.
Gather and document regular feedback from clients,
communicate to respective heads of departments and work on a clear action plan.
Effectively communicate and promote products,
services, packages, plans, features, and benefits to existing and prospective
clients.
Contribute to the long-term marketing plan to drive
forward agreed company objective.
Lease with the clients. Prepare quotations and
negotiating with the prices and other issues.
Prepare monthly expenditure report of the
advertisements, promotions events and all types of expenses involved in
marketing a product.
Monitor the impact of the marketing strategies
adapted on the sales of the product and make necessary amendments in the
strategies.
Compile and distribute financial and statistical
information monthly, and writing field visit reports on daily basis.
Maintain, build and update a mailing database.
Maintain continuity among work teams by documenting
and communicating actions, irregularities and continuing needs.
Preparation and Development of marketing plans,
strategies.
Preparation of marketing proposals, presentations
etc.
Track and record project results and amend marketing
measures.
Any other duties as assigned.
Qualifications & Requirements
Bachelor’s degree in Marketing, Business
Administration or relevant field.
Minimum 7 years’ of relevant work experience in
sales from a recognized steel industry.
Excellent knowledge of MS Office and marketing
software (e.g. CRM)
Proven experience as marketing officer in
manufacturing firm or similar role
Valid Driving License.
Competencies & Skills
Excellent communication, presentation, negotiation,
interpersonal, PR and relationship building skills.
Solid knowledge of marketing techniques and
principles.
Good understanding of market research techniques,
statistical and data analysis methods.
Excellent organizational and multi-tasking skills.
Outstanding communication skills and interpersonal
abilities.
Creativity and commercial awareness.
Team player with a customer-oriented approach.
Strong Business Acumen.
Interested applicants should
send their detailed CV and Cover Letter quoting the job title (MARKETING OFFICER-MANUFACTURING)
to reach us not later than 3rd
November 2023 to careers@italgloballtd.com stating
the current pay and expected salary. Only the shortlisted candidates will be
contacted.