Job Title: Marketing PR & Events Officer
Industry: Hospitality
Location: Nairobi
Gross Salary: 65k
Our client in the hospitality
sector is seeking to hire a Marketing PR & Events Officer to oversee a
company's interactions with the public by implementing social media platforms'
content strategies.
Their duties include analyzing
engagement data, identifying trends in customer interactions, and planning
digital campaigns to build community online.
Create content to grow and
raise awareness.
Key Responsibilities
Develop marketing plans that incorporate traditional
and online marketing techniques to reach target audiences
Managing the implementation of marketing campaigns
by creating ads, brochures, flyers, social media posts, and other promotional
materials
Developing new products or services based on current
trends in the industry
Analyzing competitive products or services to
identify potential areas for improvement or change in order to gain market
share
Coordinating publicity events such as trade shows,
community events, or social gatherings where potential customers can get acquainted
with the brand
Developing advertising strategies, such as print ads
or commercials, that promote products or services to a specific audience
Planning strategies for making a company or product
recognizable in the marketplace
Developing an effective online presence for a brand
through websites, blogs, social media channels, and other online platforms
Measuring the success of marketing campaigns by
analyzing sales figures, customer feedback, and any other factors that indicate
whether objectives were met
Overseeing all marketing activities related to
advertisement and sales promotion
Analyzing the market to identify the target audience
and current market trends
Occasionally assessing [the product/service] to
determine if any adjustments are needed to match customers’ demands statistics
Ensuring a positive public image and consistent
media coverage of our company’s initiatives/programs/actions and objectives
Responding to media inquiries for information
release
Building impactful public relations strategies that
shape the public perception of our organization
Maintaining strong connections with media
representatives
Key Skills & Requirements
Bachelor’s degree in a relevant field—Marketing,
Public Relations, Communications, Journalism, or similar
4+ years of experience in marketing or public
relations managerial roles
Outstanding analytical skills—being able to foresee
challenges and come up with solutions
In-depth understanding of social media
First-class written and spoken communication
Budget management skills
Track record in Marketing, Product Development.
Excellent understanding of Strategy and
Communication.
Proficient in Microsoft Office and project
management software
How to Apply
If you are up to the challenge
and possess the necessary qualification and experience; please send your CV
only quoting the job title on the email subject (Marketing PR & Event
Officer - Hospitality) to jobs@corporatestaffing.co.ke before 19th May 2023.