Marketing Manager
Key Responsibilities
Measure
Leading an integrated
team, this post has the following key responsibilities with related
deliverables:
- Develop
and implement marketing strategies to drive client footfall to MSK clinics
and maternities, in collaboration the Channel Lead
- Proper
MSK brand positioning, brand recognition and visibility across all service
channels.
- Optimise
and adapt global client feedback tools for MSK channels.
- Managing
agency relationships
Management of the
“Marketing Mix”
Activities Include:
- Design
MSK Brand Manual aligned to global brand manual and adapt global campaign
materials for the Kenyan context. The brand manual will include all
materials, designs, logos and brand colours that communicate the brand of
Marie Stopes Kenya
- Continuously
update the brand manual with additional items as need be
Managing Agency
Relationships
Activities include:
- Establish
and sustain partnerships with local media houses, creative hubs and other
stakeholders to be partners in advocacy for our business
- Liaising
with events coordinators and both national and local media houses to
maximise visibility at conferences, launches, receptions and exhibitions,
including compiling services and literature to display or demonstrate in
such forums.
- Coordinating
with media houses to secure participation of MSK in debates on both audio
and visual platforms as well contribute in articles in print media on matters
relating to sexual reproductive health.
- Sourcing
and securing sponsorships (both financial and non-financial) for marketing
initiatives from our partners to help promote MSK work.
Qualifications
- Bachelor’s
degree in Marketing or related field
- Qualified
chartered marketer, post-graduate qualification in marketing or additional
professional qualification.
- Experience
in healthcare public relations and marketing management is vital.
Skills
- At
least 5 years’ relevant experience.
- Understanding
of the issues surrounding provision of sexual and reproductive healthcare
services and products.
- Understanding
and working knowledge of the major policies/issues related to BCC and
sales and marketing of pharmaceutical and sexual and reproductive health
care services and products, at global and national level.
- Significant
sales and distribution management experience, preferably gained in the
pharmaceutical or sexual and reproductive healthcare industry.
- Demonstrated
team management and leadership experience.
- Must
have experience in working in/ with national programs.
- Track
record in implementing strategies and tactics with high return on
investment, achieving sales, financial and non-financial targets.
- Excellent
interpersonal/communication skills – both oral and written
- Excellent
Analytical and organizational skills
- Proven
ability to interpret verbal, written and numerical data
- Proven
ability to ‘sell’ ideas, concepts
- Negotiation
skills
- Content
design skills
How to Apply
Suitable and qualified candidates
should email one document combining an application letter and CV to pd@mariestopes.or.ke on or before 02nd March
2023. The subject of the email should read the position