Job Vacancy: Marketing Clerk
Job Description
Campaign Support
·
To support with campaign management ensuring the objectives are
met within the timescales and budgets provided.
·
To provide support in ensuring campaigns are planned and managed
effectively, from briefing through to execution, including post campaign review
and analysis.
·
To own and deliver the below the line marketing requirements for
the business, including all in branch and BAU literature that drives supports
and drives meaningful conversations with our customers.
·
Branch branding, distribution of collateral and event support
Agency Management
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Support with the management of the day to day relationship with
our agencies to drive continuous improvement in creative work
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Work closely with the agencies to develop their knowledge and
understanding of customers and Barclays, and in particular to define our below
the line requirements.
·
Contribute to the agency performance reviews providing clear
feedback which helps improve overall performance and relationships
Brand Communications Measurement and Governance
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Ensure all communications are evaluated to measure efficiency
and effectiveness of spend
·
Use results to drive future brand communications decisions
·
Ensure every brief has clear and SMART objectives to support the
evaluation process
·
Ensure all campaigns adhere to the campaign management process
Other (Standard Across Marketing Function)
·
The role holder will ensure all activity, communications and
collateral adheres to our risk, governance, compliance and control policies.
They will also ensure effective cost management and control of agreed Marketing
budget.
·
The role holder will contribute to the development of a strong
high performance culture within the Marketing function, which positions
Barclays as the Employer of Choice
Technical skills / Competencies
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Efficient and organised, demonstrated through experience of
campaign management
·
Brand focus – appreciating and managing the brand as a strategic
asset.
·
Command of modern marketing techniques – exploiting customer
information for commercial advantage, understanding and applying value-based
marketing principles
·
Competitive positioning – breadth of competitive awareness and
understanding which drives significantly differentiated customer offerings.
·
Customer orientation – detailed understanding of buyer
behaviour, which delivers marketing solutions wholly empathic with target
customers.
·
Creative solutions – ability to create new hypotheses, test
rigorously and rapidly act to move to implementation
CVS TO BE SENT TO: recruitment@cloversmtc.com