Position: Lead Media Buyer & Planner
A
leading manufacturer and marketer of consumer products in Africa with a strong
presence in East Africa
Position Description: Media Buyer reports to the Head of Marketing & Cooperate Communication.
Position Description: Media Buyer reports to the Head of Marketing & Cooperate Communication.
This position will be part of the Corporate Communications &
Public Relations Team and responsible to oversee, plan, develop and execution
of the communications programs in alignment to the strategies for the various
brands that will support the marketing strategies.
Job
Responsibilities
- To
work closely with all relevant Media agencies to integrate Media
Plans
- To
support the brand analysis strategically in snapshots, brand activities
for achieving brand vision, brand positioning and to achieve measurable
successful business goals by increasing market shares and volumes as
agreed.
- To
support increment of market shares and brand objectives and support
activities to ensure brand equity to be 80%
- Provide
per brand inputs to assist in the business planning process to align brand
strategies. To be measured by successful brand metric, communication reach
and actual sales off take from branding activities
- Work
with team and execute advertisement and promotional activities to
effectively communicate to the customers about the products and its significance
and have customer service and satisfaction target of 98%
- To
support the team focusing on execution of branding programs/initiatives
and establish schedules and budgets per brands so to increase market
shares
- Support
Budgeting & team planning/execution for advertising/promotion by brand
plans measuring success
- Coordinate
reports from internal and external customers to achieve branding
objectives.
- To
analyze market, consumer and competitive information to support new
product positioning, pricing, & measure monthly brand visibility
in the market.
- Support
brands digital library and archives for easy analysis reference and
strategic work
- Manage
day to day activities associated to branding projects, cross functional
implementation, campaign tracking & reporting.
E-Mail your application to fmcgrecruitment1@gmail.com