Job Title: Sales and Marketing Manager
Hiring Organization: Kingfisher Nest
Location – Locality: Nairobi
Location – Region: Kenya
Industry: Hospitality
Job Type: Full Time
Salary: KES
Date Posted: 05/27/2024
Gross
Salary: Ksh 100k – 150k,
Location:
Westlands Nairobi,
Our
client is seeking to hire a Sales and Marketing Manager who will be responsible
for developing and implementing strategic sales and marketing initiatives to
drive revenue growth and enhance brand visibility for the Hotel, a prestigious
4-star hotel. This role involves leading a dynamic team of sales and marketing
professionals, developing innovative campaigns, cultivating partnerships, and
maximizing opportunities to attract guests and achieve sales targets.
Key Responsibilities:
Sales
Strategy Development: Develop comprehensive sales strategies aligned with the
hotel’s business objectives to increase occupancy rates, maximize revenue, and
drive profitability. Identify target market segments, assess market trends, and
implement sales tactics to capture market share effectively.
Marketing
Campaign Management: Plan, execute, and evaluate integrated marketing campaigns
across various channels, including digital marketing, social media, email
marketing, print media, and events. Collaborate with internal teams and
external agencies to create compelling content, promotions, and branding
initiatives that resonate with target audiences.
Revenue
Management: Work closely with revenue management teams to analyze
pricing strategies, monitor competitor pricing, and optimize room rates and
inventory distribution channels. Implement dynamic pricing strategies and
promotional offers to maximize revenue potential while maintaining
profitability.
Business
Development: Identify and cultivate new business opportunities,
partnerships, and corporate accounts to expand the hotel’s customer base and
revenue streams. Build and maintain strong relationships with corporate
clients, travel agencies, event planners, and industry stakeholders to drive
sales and referrals.
Team
Leadership and Development: Lead, mentor, and motivate a
high-performing sales and marketing team to achieve individual and collective
goals. Provide guidance, training, and performance feedback to team members,
fostering a culture of collaboration, excellence, and continuous improvement.
Market
Analysis and Reporting: Conduct market research, competitor
analysis, and customer surveys to gather insights and inform strategic
decision-making. Prepare regular reports, forecasts, and performance metrics to
track sales and marketing effectiveness, identify opportunities, and address
challenges proactively.
Brand
Management: Ensure brand consistency and integrity across all marketing
collateral, communications, and customer touchpoints. Uphold the hotel’s brand
standards, values, and positioning in the marketplace, reinforcing its
reputation as a premier destination for leisure and business travelers.
Event
Planning and Sponsorship Management: Oversee the planning,
execution, and sponsorship of events, trade shows, and promotional activities
to increase brand visibility and generate leads. Coordinate with internal
departments and external partners to deliver memorable experiences and drive
attendance.
Customer
Relationship Management (CRM): Implement and manage CRM
systems to capture and analyze guest data, preferences, and behavior. Develop
personalized marketing strategies, loyalty programs, and retention initiatives
to enhance guest satisfaction, loyalty, and repeat business.
Qualifications
and Experience:
Bachelor’s
degree in Marketing, Business Administration, Hospitality Management, or
related field. Master’s degree preferred.
Minimum
of 5 years of experience in sales and marketing roles within the hospitality
industry (Hotel), with a proven track record of achieving sales targets and
driving revenue growth.
Must have
experience in hotel.
Strong
leadership, communication, and interpersonal skills, with the ability to
inspire and motivate cross-functional teams.
In-depth
knowledge of sales and marketing principles, strategies, and best practices,
particularly within the hotel and tourism sectors.
Proficiency
in data analysis, market research, and performance tracking tools. Experience
with CRM systems, revenue management software, and digital marketing platforms
is a plus.
Strategic
thinker with a results-driven mindset, analytical acumen, and a creative
approach to problem-solving.
Excellent
organizational skills, attention to detail, and the ability to manage multiple
projects simultaneously within deadlines.
How to
Apply
Gross
Salary: Ksh 100k – 150k
If you are up to the challenge
and possess the necessary qualifications and experience; please send your CV
only quoting the job title on the email subject (Sales and Marketing
Manager – Hospitality ) to hr@kingfishernest.com before 10th
June 2024