Marketing Manager Job in Kenya

Our Client is a leader in the Tours and Travel industry in Kenya and is looking to hire an experienced Marketing Manager to oversee and grow the company brand as well as grow long lasting relationships with local and international stakeholders

Specific Responsibilities

To effectively propose and convert SOA services to identified potential clients as per the marketing strategy

Develop and oversee the implementation of an overarching marketing strategy that covers all media and communications channels

Oversee and manage several cross-functional teams and multiple projects simultaneously

Allocate the marketing budget and other resources to ensure maximum cost-efficiency

Identify and track relevant performance indicators to ensure alignment with company vision and make recommendations on possible improvement opportunities

Establishing new business lines and maintaining existing business accounts with industry influencers and key strategic partners through preparation and execution of action plans

Develop and maintain an active relationship with business partners while maximizing sales and revenue generation

Integrate and execute strategy in specialized areas such as social media strategy, earned media and proactive media pitching, partnership development, influencer marketing, travel trade strategy and engagement in the respective markets.

Minimum Requirements

Bachelor’s Degree in Marketing, International Relations, Mass Communication, Public Relations or any other closely related qualification

A minimum of 5 years’ in a similar senior position as a marketing manager with a proven track record in the tourism industry

A member of marketing professional body with good standing

Knowledge of Marketing and Destination Management with problem-solving skills and a critical thinker

Proficiency with Microsoft Office Suite and Customer Relationship Management (CRM) software software, knowledge of hotel reservation systems and digital marketing tools preferred

Proficiency in foreign languages is a plus

How To Apply
If you are up to the challenge, possess the above qualities, qualifications and experience, you are encouraged to apply by sending your detailed CV and Cover letter to