Marketing Manager Job in Kenya

Job Summary

  • This role is responsible for developing, implementing, and executing strategic marketing plans and programmes, to meet the brand and business objectives.
  • The role holder will drive an effective integrated campaign management and measurement delivering on set brand and commercial key performance indicators (KPIs).
  • They will manage the day-to-day relationship with key marketing agencies (creative, media, experiential etc) and ensure optimal output in line with the agreed Service Level Agreements.
  • The role holder will set budgets for marketing programmes and campaigns ensuring optimal investment across different customer touchpoints while driving consistent messaging.
  • They will provide relevant marketing insight and input in cross-functional business project teams.

Job Description



Marketing Manager

  • This role is responsible for developing, implementing, and executing strategic marketing plans and programmes, to meet the brand and business objectives.
  • The role holder will drive an effective integrated campaign management and measurement delivering on set brand and commercial key performance indicators (KPIs).
  • They will manage the day-to-day relationship with key marketing agencies (creative, media, experiential etc) and ensure optimal output in line with the agreed Service Level Agreements.
  • The role holder will set budgets for marketing programmes and campaigns ensuring optimal investment across different customer touchpoints while driving consistent messaging.
  • They will provide relevant marketing insight and input in cross-functional business project teams.

Key Accountabilities

Design and Implementation of Marketing Strategies – 40%

  • Participate in the development of Go-To- Market (GTM) plans aligned to overall MCR strategy as well as brand and business objectives
  • Engage with the Business Units and obtain relevant information to input into the GTM design
  • Gather necessary insights regarding target markets and utilise the information to enhance the business strategies or influence decisions and opportunities
  • In collaboration with the MCR Communications team, drive integrated marketing planning including internal and external communication
  • Continuously review the marketing plans to ensure a relevant fit with current business strategy
  • Plan tactics, in terms of timing, and organise resources to be engaged in accordance with the GTM roll out plans
  • Manage efficient employment of financial and human resources with emphasis on maximising Return on Marketing Investment (ROMI) principles as dictated by the company strategy
  • Commission market research / assessment with the objective to identify marketing opportunities and constraints, influence product development and evaluate effectiveness of marketing strategies
  • Present research findings to Business Units and other key stakeholders responsible for executing on business strategy
  • Manage effective marketing governance and related operational risks through mapping the marketing process in consultation with the Business Unit
  • Influence development of compelling creative to bring the brand purpose and proof-points to life
  • Manage the digital marketing activation on all campaigns and programmes
  • Follow the day-to-day processes in MCR Kenya.

Operational Risk Management – 15%

  • Participate in managing allocated budgets (functional & project budgets) by monitoring the payment of suppliers and producing budget reports
  • Maintain close relationships with Risk, Legal and Compliance through continuous engagement and consultation and ensure compliance and adherence to set legal and compliance parameters relating to Marketing
  • Participate in managing suppliers within Sourcing policy framework and manage enforcement of SLAs
  • Apply the correct brand and Corporate Identity, in line with the standing Absa Group brand & CI guidelines
  • Manage implementation of policies and procedures in respect to business engagement both internally and externally
  • Offer guidance to the business on potential risks and how to mitigate, working on principle of pro-active management or remediate in case these risks do materialize
  • Pro-actively engage call center teams ahead of public and customer engagements to ensure the brand reputation is always protected.

Integrated Campaign Management and Measurement – 20%

  • Support and manage an efficient traffic function to inform marketing execution resourcing and or scheduling requirements to ensure timely delivery of campaigns
  • Participate in all campaign projects affecting the relevant BU’s and drive activity through from brief to final output, working with internal clients and 3rd party agencies
  • Drive process, governance, budgets, ensuring requirements are met, and monitor project finances
  • In collaboration with the BU’s, build clear measurable targets into campaign plans, and ensures detailed, accurate reporting
  • Jointly with product managers, own and track the delivery of set brand and business KPIs.

Channel Marketing Support – 15%

  • Work with media and PR agencies in identification of appropriate marketing channels to drive initiatives and ensure efficient and optimal media mix and buy
  • Ensure consistent brand messaging across all owned and paid media channels
  • Partner with the relevant Business Heads and Managers to provide appropriate advice on marketing activities that will best suit their business strategy
  • Collaborate with the MCR team for successful execution of channel marketing programs and activations to raise awareness and/or generate leads.

Team Development – 10%

  • Share best practice and learning with colleagues and seek continuous improvement opportunities, maintaining a thorough understanding of relevant, up-to-date technical knowledge.
  • Work with business teams to develop a better understanding of the business divisions and their priorities
  • Act as an advocate and role model in embedding Absa Group attitudes, values, and behaviours
  • Work collaboratively with colleagues to help create a highly effective function, demonstrating ‘one team’ behaviours and fostering a positive working environment
  • Provide exceptional stakeholder support that builds trust in the working relationship, confidence in our expertise, and a positive reputation for the wider function
  • Provide learning opportunities for junior colleagues with a view to grooming future leaders within the bank.

Technical Skills:

  • A Bachelor’s Degree in Marketing, Communications, or related field
  • A Master’s Degree will be an added advantage
  • Accreditation from relevant professional associations will be an added advantage
  • Digital marketing proficiency

Competencies:

  • Deep understanding of traditional and emerging marketing channels
  • Excellent communication skills
  • Ability to think creatively and innovatively
  • Budget-management skills and proficiency
  • Professional judgment and discretion
  • Analytical skills to forecast and identify trends and challenges
  • Familiarity with the latest trends, technologies, and methodologies in marketing
  • Ability to adapt to suit to changing business environment
  • Customer obsessed at the core
  • Third party agency management
  • Leading and supervising
  • Negotiation Skills
  • Relating and networking
  • Planning and organizing
  • Business Acumen
  • Results orientation
  • Stakeholder engagement

Expertise and Experience:

  • Minimum 6 years experience in marketing environment with at least 2 years in a middle management role either as a specialist or managing a team
  • Extensive experience with third party agencies (Creative agency, Media agency, Digital and PR agencies)
  • Project management
  • Application Deadline – 23rd May 2024***

Education

  • Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)

How To Apply

Click Here To Apply