Marketing Associate Job in Kenya

Responsibilities:

Social media management of all accounts; Monthly concept notes generation and content management. Analysis of monthly social listening report.

Supervise and train community managers on social media response.

Blog management on the website

Quarterly consolidated digital report on performance of the pages.

Event management and planning for sales and marketing functions i.e. Roadshows, supermarket launches and brand.

Generation of E-shots for all festivities.

Ecommerce accounts support i.e. Jumia, Sendy, Twiga, Cashback

Next cloud file structure management-Ensure everything is saved on next cloud.

Planning of monthly BTL market storms to enable consumer engagements and gather feedback on product performance.

Generating artworks and planning of all promotional items and dispatch to different regions.

Monthly budget reconciliation of the marketing expenses.

CSR/PR for the department.


Email enquiries.

Customer Service management through customer/product complaint handling through emails, direct calls and key account outlets.

Product packaging updates and changes.

Next cloud file structure management-Ensure everything is saved on next cloud.

Brand/Category tasks:

Execution and planning of all campaign activities for the assigned categories.

In charge of all GT and MT activations in the assigned categories.

Ensuring T.OM through distribution of promotional items, wholesale and retails activations. Market testing of new entrants to ensure team is up to date with the changes.

Help in modern trade listing of new products.

Innovation strategies to increase market share.

Quarterly brand health check from the IPSOS data received.

Quarterly brand reports focusing on the brand activities both in GT, MT and ATL.

Brand book custodians.

General trade performance of assigned brands from listing, market storms, display and PCOS (picture of success in different outlets).

NPD Champion from packaging inspiration, market research and product launch.

Qualifications:

2-3 years’ experience in marketing field; FMCG experience is an added advantage.

Proven skills in 360 multi-channel campaign execution and monitoring.

Bachelors’ degree in Marketing from accredited university.

Exhibit strong written and verbal communication skills.

Innovative, proactive and creative.

How To Apply

Please share your cv tohr@kapa-oil.com