Direct Sales Representatives (DSR) Job in Kenya

Job Summary:

The Direct Sales Representative (DSR) will contact potential customers; contact potential clients, and work to sell them products and services offered by the Bank. They will also be required to handle basic customer issues and escalate where and when necessary.

Key Responsibilities: 

Selling and cross-selling the Insurance products & Services to the publics

Convincing clients to take up insurance policies with PBK Takaful

Updating customer databases and making follow-ups on referrals for potential clients;

Conducting market research while on field assignments and getting feedback from customers.

Participate in promoting new products and services as offered by different stakeholders and support marketing activations.

Reporting sales trends: daily, weekly and monthly reports as well as prospective business pipelines.

Make presentations to customers with a view to convincing them to oinsure.

Recording daily call visits

Monitoring competitor activity and report to Management.

Any other duties that may be assigned to you from time to time by Management.

Key Measurables: 


Demonstrate strong understanding of the Insurance products.

Aggressively promoting and selling the Bank’s products and services.

Display thorough and recent competitive knowledge of features, benefits, product differences, pricing for Insurance products and services and those for competition in order to find a selling edge.

Successful presentations/training sessions for customers on Insurance products and services leading to new business

Well developed rapport with customers; implementation of effective sales closing techniques;

Documented analysis of customer feedback, customer’s existing and potential product needs and recommendations

Detailed reports on call/visits made; daily/weekly achievements and accounts opened, challenges, and business pipelines.

Evidence of support for marketing activation activities;

Consistently meeting and exceeding sales targets as established by Management;

Carrying out assignments in conformity to Bank’s values as well as observing compliance to laid down procedures including regular, consistent, and punctual attendance and with sound work ethics.

Accurate guidance and customer complain handling and escalation in case of need;

Qualifications & Experience:

Hold a Diploma in Sales & Marketing; A Bachelor’s Degree in Business Administration, Marketing, Public Relations preferred.

COP or a diploma in Insurance is an added advantage.

Have a minimum of one (1) years relevant work experience in a similar position with proven result oriented track record.

Have strong sales, business development and customer service orientation/experience.

Competencies & Attributes:

Personality: A go-getter, enthusiastic, results oriented with excellent communication and social skills. A forward planner with clear focus, mature, reliable, hardworking and able to work without supervision.

Sound knowledge of the Bank’s products and services; IRA Guidelines (KYC and account opening requirements).

Computer skills: Must be adept in use of Ms Word, Excel, Access, power-point, Internet and email.

Honest and with high integrity.

Job skills:

Knowledge in and understanding of markets and customer needs/trends

Have a high sense of professionalism, diplomacy, and patience.

Passion for championing superior level of customer service.

Ability to network, build and maintain excellent relationships with customers and colleagues.

Ability to convince and close deals customers.

Have good PR/interpersonal skills, have outstanding reporting skills, problem analysis, time management and listening ability.

How To Apply

If you are up to the challenge, possess the necessary qualification and experience, please send you CV only quoting the job title on the email subject to recruitment@premierbank.ke by 31st May 2024. Only shortlisted candidates will be contacted.