Job Overview
The
Corporate Communications Officer works with the Group Head, Marketing and
Communications to support ICEA LION’s strategic objectives through the
development and delivery of marketing and communications initiatives. The role
is responsible for developing and executing communication strategies that align
with the company’s goals. This includes crafting press releases, managing
internal communications, coordinating public relations efforts, and fostering
positive relationships with media outlets.
Key Responsibilities:
Corporate and Internal
Communications
- Craft and disseminate internal
communications fostering a collaborative work culture.
- Craft captivating digital and internal
content in line with the communications calendar.
- Manage crisis communications, ensuring
timely and accurate information in collaboration with the Group Head,
Marketing and Communications.
- Implement feedback mechanisms to
continuously improve internal communication processes.
- Craft thought leadership, ESG, and
engaging content for digital and internal consumption in collaboration
with Group Head, Marketing, and Communications
- Lead initiatives to celebrate team
achievements, enhancing employee morale in collaboration with the HR
department
- Plan and deploy the corporate
communications/public relations/media engagement initiatives
- Draft press releases and internal
communication material for various initiatives and events in collaboration
with the Group Head, Marketing and Communications
- Coordinate media and event invitations
and subsequent coverage with key media partners to maintain brand position
and reputation
- Foster positive relationships with media
outlets
- Coordinate with internal stakeholders on
events and initiatives to ensure brand image and presence is properly
managed
Planning & Resource
Coordination
- Coordinate resources efficiently to meet
project timelines and deliverables.
- Conduct regular resource assessments to
optimize allocation across communication projects
- Coordinate initiatives and budgets to
deliver on ICEA LION Group’s business strategic objectives
- Manage the corporate communications
expenditure to ensure the attainment of objectives as per the approved
budget
- Implement project management tools to
enhance coordination and streamline workflows.
- Collaborate with cross-functional teams
to align communication plans with business priorities.
Brand & Reputation
Management
- Proactively identify potential risks to
the company’s reputation and develop mitigation strategies.
- Conduct regular ICEA LION brand audits to
assess public perception and adjust communication strategies accordingly.
- Engage in stakeholder management to
strengthen relationships and build positive brand associations.
- Monitor industry trends and competitor
communications to stay ahead of potential reputation challenges.
- Economically manage and build affinity
and desired reputation for the ICEA LION brand across all customer
touchpoints
- Coordinate our Corporate Social
Investment initiatives as per strategy
- Collaborate with various businesses
within the group to identify unique brand, product, and service engagement
and visibility opportunities based on the internal and external consumers’
needs
- Partner with the customer experience
teams to deliver on key initiatives
- Promote brand consistency internally and
externally across East Africa
- Manage events and engagements to
corporate standard
Group Business Support
- Collaborate with business units to
identify and leverage unique communication opportunities.
- Conduct regular assessments of
industry-specific communication trends and apply insights.
- Provide targeted support for thought
leadership content creation in each business domain.
- Facilitate cross-business collaboration
to share best practices and enhance overall communication effectiveness.
Requirements
- A Bachelor’s Degree in
Marketing/Communications or related field and over 4 years of experience
in a similar role in corporate communications/Public relations, preferably
in a service-oriented industry
- Strong writing, interpersonal, and
strategic skills are essential for success in this role
- Digital/Online/Social Media strategy and
implementation knowledge.
- Knowledge of public/media relations and
corporate communications best practices
- Ability to draft and coordinate the
production of corporate literature and presentations, company
publications, press releases, and other public communication in electronic
and hard copy format
- People skills with the ability to
interface with people at all levels from junior staff to executive
management, as well as other stakeholders including the media and other
business partners
- Ability to interpret and influence design
and advertising work to deliver the spirit and feel of the brand
- Adept at using Microsoft Office product
suites as well as the Internet and intranet environments
- Problem-solving skills and ability to
handle multiple tasks
- Team player
- Self-starter, organized, and with high
integrity
- High level of energy and ability to
travel on short notice; ability to work under pressure and under
challenging circumstances
- Capable of working with minimum
supervision, able to manage time and meet tight deadlines.
How To Apply