Job Overview:
- The ideal candidate will be responsible
for copy-writing, copy-editing, creating, improving, and maintaining
content across multiple platforms and formats to drive sales, engagement,
and positive customer behavior.
Responsibilities:
- Produce high-quality content for various
platforms including emails, newsletters, websites, and social media.
- Collaborate with design and marketing
teams to plan and develop site content, style, and layout.
- Manage content distribution to online
channels and social media platforms to increase web traffic.
- Audit and optimize existing content based
on analytics and keyword performance.
- Engage with key stakeholders to ensure
brand consistency.
- Facilitate audience segmentation and
tailor content to target specific markets and demographics.
- Take part in developing and execution of
a content marketing strategy that aligns with the company’s broader
marketing goals and initiatives.
- Analyze marketing metrics (e.g.,
conversion rates, web analytics) and integrate changes to content strategy
as needed.
- Stay updated with content trends,
consumer preferences, and advancements in technology.
Qualifications:
- Bachelor’s degree in Journalism,
Communications, Marketing or a related field.
- Strong writing and editing skills, with
attention to detail.
- Experience with content management
systems, keyword research tools, and social media platforms.
- Ability to analyze data and provide
evidence-based recommendations.
- Strong project management skills, with
the ability to manage multiple projects simultaneously under tight
deadlines.
- Excellent communication and teamwork
skills, with an ability to pitch creative concepts to stakeholders and
team members.
- Proven experience as a Content Writer,
Content Strategist, or a similar role is an added advantage.
How To Apply