Job Summary
We are looking for an enthusiastic
Senior Digital Marketing Associate to be a part of our Marketing team. You will
be responsible for undertaking digital promotional activities, creating content
for the company’s online campaigns as well as website collateral. This includes
copywriting for the company website, liaising with the designer in creating
campaign collateral for brand awareness and lead generation campaigns and
working on a Paid Media and SEO strategy. This role will play a major role in
enhancing brand awareness within the digital space as well as driving website
traffic and acquiring leads/customers.
Key Responsibilities
Develop and Maintain Moringa School
Content Calendar
Creation of social media and paid
media posters in collaboration with Senior Designer.
Conceptualize, create, proofread and
post timely and engaging content optimized for platform used and intended
audience.
Collaborate with the creative working group to plan and develop content style and layout.
Formulating a cross-platform content
strategy.
Keeping up-to-date with current
digital trends and suggesting new ideas to enhance the digital strategy of the
organization.
Paid Marketing
Contribute to the development and
execution of market strategies for paid campaigns, including developing
strategic roadmaps in collaboration with Product Marketing Managers.
Launch and optimize various PPC
campaigns against the set objectives for each admissions cycle
Track and analyze campaign performance
to develop actionable insights that ensures maximum ROI for each admissions
cycle
Document current strategies in paid
media playbook and ensure adherence to all frameworks captured in the playbook
Conduct regular tests and ensure there
is clear documentation of those tests for purposes of drawing analysis and
actionable learnings
Maintain a clean account structure on
all search platforms (e.g. Google AdWords, Bing) and social marketing platforms
e.g (Facebook Ads)
Write attractive and concise copy for
all paid adverts
Suggest and develop new campaigns
across multiple channels
Maintain partnerships with PPC ad
platforms and vendors
Keep abreast of PPC and SEM trends
Search Engine Optimization
Develop and execute successful SEO
strategies
Conduct keyword research in
collaboration with the Product Marketing Managers
Review technical SEO issues and
recommend fixes
Optimize website content, landing
pages and paid search copy in collaboration with Product Marketing Managers
Direct off-page optimization projects
(e.g. link-building)
Collect data and report on traffic,
rankings and other SEO aspects
Keep abreast of SEO and integrated
marketing trends
Copywriting
Liaise with the Webmaster to create
new website pages, add photos and other enhancements.
Review landing pages for optimal
customer experiences.
Lead copy development and delivery of
digital marketing campaigns across digital channels, including Email, CRM,
SEO/SEM, Display, and Web to promote our brand, products, and impact/outcomes.
Liaises with Product Marketing
Managers to create email marketing campaigns
Required (Education and Experience
At least 5 years experience in Digital
Marketing and Content Creation
Highly creative with experience in
identifying target audiences and devising marketing campaigns that engage,
inform, and motivate.
Strategic thinking skills with the
ability to build innovative marketing campaigns.
Strong grasp and knowledge of digital
marketing strategies, platforms, and tools.
Tactical ability to execute
simultaneously against multiple competing priorities.
Deep brand management and media
experience with an agency, retail, or technology company.
Possess digital marketing proficiency,
using data to inform and support the organization’s decisions.
Solid knowledge of analytics tools
(e.g., Google Analytics, Email platform analytics, etc.) and Excel for
reporting and budget purposes.
Experience leading and managing
SEO/SEM, marketing database, email, social media and/or display advertising
campaigns.
Proven success in driving creative,
integrated digital media buying/social media campaigns from concept to
execution and reporting, while improving a digital customer’s experience.
Demonstrates detailed thinking,
exemplifies accountability and follows through.
Desired (Job Knowledge and Skills):
Proficiency with popular content
management systems
You have a passion for search and
internet marketing
Ability to develop content that
provokes engagement.
Excellent communication, teamwork and
keen on customer experience
You exhibit a high attention to detail
and possess the ability to effectively multi-task in a deadline driven
atmosphere.
Good time management skills with the
ability to plan, organize, multitask and prioritize tasks to deliver within
tight schedules.
Self-starter who is reliable and able
to develop ideas from new and relevant trends.
Highly creative with experience in
identifying target audiences and devising digital content that engage, inform
and motivate.
Strong accuracy, an eye for detail,
analytical skills and up-to-date with the latest trends and best practices in
digital marketing and measurement
Values Alignment: The Moringa Way
Have each other’s back by figuring it out together to
achieve a goal, support each other
Value each person’s part by being inclusive and making time for
connection
Keep your eye on the ball by doing your part, taking
responsibility for your actions and their outcomes
Stretch your limits by being bold, believing that
you and those around you have the potential to improve through intentional
practice and feedback from others
How To Apply