Job Ref. No: JHIL114
Role
Purpose
The job holder will play a crucial role in developing and
implementing of marketing strategies to attract and retain customers,
ultimately driving revenue growth and market share within the health insurance
sector.
Main Responsibilities
Develop concise creative briefs for
all advertising and public-facing communications, encompassing print, digital,
and video assets.
Conceptualize and execute multichannel
campaigns across the prospect and customer lifecycle, ensuring unified
messaging across all channels.
Manage content updates for customer
and internal touchpoints, establish budget guidelines, participate in events,
document business processes, and provide sales support.
Gather customer and market insights to inform outreach strategies, aiming to increase customer conversions.
Evaluate the effectiveness and impact
of current marketing initiatives through tracking and analysis, optimizing
strategies accordingly.
Present ideas and final deliverables
to internal and external teams. Communicate with senior leaders about marketing
programs, strategies, and budgets.
Successfully execute digital media
marketing campaigns to elevate top-of-mind awareness and market share for
Jubilee Health Insurance.
Regularly update product information
and value additions on the company website for enhanced customer engagement and
user experience.
Develop and maintain an up-to-date
weekly content calendar for digital media platforms. Provide creative briefs to
the design team for campaign materials.
Create and distribute monthly
newsletters through digital channels to keep stakeholders informed and engaged.
Engage in industry-related Corporate
Social Responsibility (CSR) initiatives and activities, promoting them through
digital media channels to showcase the company’s commitment to social
responsibility.
Review critical documentation and
communication materials, ensuring compliance with internal and external
regulatory frameworks and industry standards for digital media
communications.
Coordinate the internal and external
launch of unique products/services using digital media platforms, ensuring a
seamless and impactful introduction to the market.
Key
Competencies
Proven success in developing marketing
plans and campaigns.
Excellent written and verbal
communication skills.
Strong project management,
multitasking, and decision-making skills.
Metrics-driven marketing mind with an
eye for creativity.
Experience with marketing automation
and CRM tools.
Digital Marketing Knowledge and
experience.
Qualifications
Bachelor’s degree (or equivalent) in
marketing, business, or a related field.
Expertise in digital marketing.
Proven success in designing
interactive applications and networking platforms.
Marketing-related qualifications are
an added advantage.
Proven experience in developing and
implementing marketing strategies, executing successful campaigns, and managing
events.
Relevant
Experience
Minimum of 3 years of experience in a
similar role.
How To Apply
If you are qualified and seeking an exciting new
challenge, please apply via Recruitment@jubileekenya.com quoting
the Job Reference Number and Position by 20th March
2024
Only shortlisted candidates will be contacted.