Job Title: Marketing Executive
Hiring Organization: Corporate
Staffing
Location – Locality: Nairobi
Location – Region: Kenya
Industry: Tools
Distribution
Job Type: Full
Time
Salary: KES 80K –
100K
Date Posted: 03/15/2024
Our
client is looking to hire a Marketing Executive who will be responsible for
tracking and analyzing the performance of advertising campaigns, creating
e-business, generating plans for e-business, creating demand, and driving
traffic to their online shops and showrooms.
Managing the marketing budget and ensuring that all marketing material is in
line with the brand identity. To be successful in this role, you should have
hands-on experience with web analytics tools and be able to turn creative ideas
into effective advertising projects.
Responsibilities
Positive
growth of active customer base – E-shop campaigns and Top 10 product and key
Business code performance – Achieve set targets.
Develop
strategies and tactics to get the word out about our company and drive
qualified traffic to our front door.
Deploy
successful marketing campaigns and own their implementation from ideation to
execution.
Experiment
with a variety of organic and paid acquisition channels like content creation,
content curation, pay-per-click campaigns, event management, publicity, social
media, lead generation campaigns, copywriting, and performance analysis.
Produce
valuable and engaging content for our website and blog that attracts and
converts our target groups.
Build
strategic relationships and partner with key industry players, agencies, and
vendors
Prepare
and monitor the marketing budget on a quarterly and annual basis and allocate
funds wisely.
Oversee
and approve marketing material, from website banners to hard-copy brochures and
case studies.
Measure
and report on the performance of marketing campaigns, gain insight and assess
against goals.
Analyze
consumer behavior and adjust email and advertising campaigns accordingly.
Requirements
and skills
BSc/MSc
degree in Marketing or related field.
Minimum 5
+ years in solid marketing and content creation.
Good in
marketing campaigns, Planning, and execution of events.
Demonstrable
experience in marketing together with the potential and attitude required to
learn.
Proven
experience in identifying target audiences and in creatively devising and
leading across-channels marketing campaigns that engage, educate, and motivate.
Experience
in setting up and optimizing Google Adwords campaigns.
Numerically
literate, comfortable working with numbers, making sense of metrics, and
processing figures with spreadsheets.
A sense
of aesthetics and a love for great copy and witty communication.
Up-to-date
with the latest trends and best practices in online marketing and measurement.
How to
Apply
Gross
Salary: Ksh 80K – 100K
If you
are up to the challenge and possess the necessary qualifications and
experience; please send your CV only quoting the job title on the subject (Marketing Executive – Tools
Distribution) to jobs@corporatestaffing.co.ke
before 22nd March 2024