REF: TNH/HHR/HBD/02/2024
The overall purpose of this job is to
develop and oversee execution of the Hospital’s business development, marketing
and CSR strategy in order to build brand awareness and generate business leads
for the Hospital’s services in line with the Hospital’s strategic objectives.
Roles & Responsibilities
Develop and ensure execution of the
Hospital’s business development, marketing and CSR strategy in line with the
overall business strategy;
Oversee strategic approaches and
priorities for market initiatives based on comprehensive analysis of market
conditions, relevant technologies, and best practices to drive progress of the
Hospital.
Provide strategic oversight and
tactical guidance on marketing initiatives that will help the Hospital market
its products and services.
Review details of the Hospital’s
marketing plans, programs or campaigns in the context of understanding the
larger business picture.
Research, analyse, and compile information on target markets to improve organizational understanding of the markets.
Provide strategic and tactical
guidance on marketing initiatives that will help the Hospital market its
products and services.
Develop annual marketing plan,
tactics, and resources necessary to achieve effective marketing and
communication goals.
Oversee brand development and
management activities and implement branding guidelines and standards across
the Hospital.
Define the Hospital’s brand
positioning in order to capture brand territory for the Hospital;
Drive the Hospital’s brand awareness
through advertising on various avenues including digital, print, and out of
home platforms;
Ensure internal alignment of marketing
processes to the needs of the Hospital on an ongoing basis;
Identify and define success matrix
(KPIs) and determine the ROI of each marketing initiative undertaking for the
Hospital;
Oversee development of the Hospital’s
internal and external communications that will grow the Hospital’s brand
identity, broaden awareness of its programs and priorities, and increase
understanding of the impact of its programmes across its stakeholders;
Oversee the production, publication
and distribution of high quality communication materials to stakeholders as per
the Hospital’s rules and procedures;
Review and oversee the Hospitals
Corporate Social Responsibility strategy, policy and procedures;
Oversee the editorial design and
direction for the Hospital across all properties such as websites, flyers,
emails, newsletter, product news etc.;
Review the executive management’s
press releases and express same in precise and attractive way without changing
the original meaning;
Ensure feasibility and appropriateness
of all communication infrastructures within the Hospital; explore and review
information to be released for public media;
Coordinate and ensure that all
Hospital events are organised effectively;
Evaluate and address sponsorship
requests in consultation with appropriate standards across the Hospital;
Direct the Hospital’s internal and
external communications to ensure positioning of the hospital within the market
place and general public;
Identify, deploy and motivate the
business development, marketing & CSR team including performance appraisal,
identification of training needs, mentorship and coaching as well as leave and
absence management in line with the hospital’s people agenda; and
Any other responsibilities that may be
assigned to the job holder by the supervisor from time to time.
Core Competencies
Technical & Behavioural
competencies
Proven track record in conceptualizing
and implementing marketing and communication strategies
Ability to establish clear metrics for
marketing initiatives’ effectiveness
Sound knowledge of marketing, branding
and advertising best practices
Knowledge of Digital/Online/Social
Media strategy, audience management and analytics
Ability to identify and interpret
consumer and market trend analysis
Strong knowledge of public
relations/media relations and corporate communications best practices
Strategic mind set with ability to
turn strategy into results
High level interpersonal and
cross-cultural skills.
Must be a self-starter and highly
organized.
Ability to work well with people at
all levels in the organization.
Analytical, creative thinking and
problem solving skills.
Strong leadership skills
Excellent communications skills
Strong project management skills
Strong persuasion and negotiation
skills
Flexibility and adaptability
Education & Experience
Master’s degree in Business
Administration, Strategy, Marketing Management, Management or any other related
field from a recognized institution.
Bachelor’s degree in Business
Administration, Strategy, Marketing Management, Management or any other related
field from a recognized institution.
Professional qualifications in
marketing or communication.
Minimum of 10 years’ experience in
advertising or marketing preferably in an agency or consulting environment with
5 years at management level.
How To Apply
If your background, experience and
competence match the above specifications, please send your application (Cover
letter & CV/Resume) quoting the job reference number, testimonials and full
contact details of 3 referees, to reach the undersigned not later than 28 March 2024, ONLY SHORTLISTED CANDIDATES will be
contacted. If you do not hear from us within two weeks post application, please
consider your application unsuccessful.
Please note that The Nairobi Hospital
DOES NOT CHARGE ANY FEES from applicants at any stage, nor has it engaged a
third party to facilitate this hire.
All communications to successful
candidates will be done using official contacts as listen on our website.
Head of Human Resources
The Nairobi Hospital
P. O. Box 30026 – 00100
NAIROBI
Email: recruitment@nbihosp.org