Purpose of the Job:
The job holder will be responsible for driving
Rafiki MFB business development strategies towards growth of deposits, loans
and revenues from existing and new customers in line with the Bank’s strategic
goals.
Duties and responsibilities:
Strategic
planning and Implementation
- Responsible for overseeing the
objectives and implementation of Rafiki MFB business development
strategies and ensuring alignment to the overall business plan to sustain
business growth and profitability.
- Advice and support the CEO on all
business development matters across Rafiki MFB market value chain as may
be required.
- Develop business development
policies and recommend structures required to manage the business
activities of the bank and its projected business growth.
Business Development
- Prepare and guide budget plans
for the department and branches based on business development targets and
growth objectives.
- Develop a focused business growth
plan in line with the strategy, which boosts the Bank’s ability to
increase the flow of business and generate deposits, loans and revenues
from existing and new customers while ensuring high customer satisfaction
and retention
- Put in place an MIS system that
will enable continuous tracking of the Business department performance,
Customer and product profitability, and customer satisfaction.
- Drive market and product research
initiatives, competitive analysis, continuously assess internal strengths
and weaknesses and recommend appropriate actions.
- Formalize new business agreements
and partnerships with identified key stakeholders to accelerate overall
business growth and branches profitability.
- Formulate targets and key
performance indicators (KPI’s) aligned with business development
strategies.
- Lead identification of
opportunities to optimize business processes and procedures for efficient
service delivery.
- Guide business development
research reports on potential revenue streams and threats,
- Regularly receive reports
comparing actual performance versus budgeted sales and suggest corrective
action if actual performance is below the budget. Follow up on
achievements and provide updates to the CEO.
Customer
Experience
- Responsible for seamless branches
operations, analyses service quality levels of the department and
recommends appropriate actions to correct week areas.
- Develop and recommend to CEO new
business initiatives aimed at improving efficiency and customer experience
in the bank.
Product
development and Marketing
- Work with the marketing team to
create business strategies that boost bank and product awareness.
- Recommend to the CEO for approval
– competitive product pricing and positioning.
- Safeguard and promote the bank’s
image with the public.
People
Management
- Provide quality leadership, which
translates into conducive work environment and employee engagement and
satisfaction at the branches.
- Provide leadership in
performance management, employee development, talent management and
building a work environment that drives high performance and employee
engagement and satisfaction through coaching, mentorship, and training
business development staff.
- Motivate, drive and develop
talent and high-performance culture in the department and Rafiki branches
network.
- Responsible for performance
management of the department.
- Prepare and maintain a management
development plan, including a succession plan for the department.
Knowledge, Skills and Experience
required for this Role:
- Bachelor’s degree in business
administration, marketing, or related field.
- Qualifications in sales and
marketing an added advantage.
- 9 – 10 years of experience in
business development and growth, 5 of which should be at a senior
management level, preferably in the financial industry.
- Experience in managing budgets
effectively, financial management, setting up effective metrics and
business processes.
- Analytical skills and ability to
interpret banking, products and services sales performance and market
trend information.
- The individual should possess
strong skills in leadership, problem solving, dispute resolution and
Decision Making.
- Leadership experience with a
thorough knowledge of marketing principles, product and service
management, sales and business development along with demonstrated track
record of success and performance.
- Proven ability and experience in
managing and leading high performance management teams, coach and mentor
while promoting creativity and innovation to achieve significant
commercial business targets.
- Ability to understand changing
banking and financial market dynamics, translating them into actionable
strategies and implementing the strategy to achieve pre-set
objectives.
- Credible and confident
communicator with a high level of discretion and personal
integrity.
- Demonstrated ability to manage
simultaneously multiple projects involving various stake holders and to
deliver results within deadlines with excellent Planning and Organizing
skills.
How To Apply
Interested candidates are requested to send their cover
letter and CV to hr@rafiki.co.ke quoting
the position applied for on the e-mail subject on or before 24th March 2024 at
5:00pm.