Based in Nairobi, Kenya, you will execute all required Digital & Marketing Campaigns activities, as well as B2B & B2C activities to support meeting the key KPIs of Revenue, Brand awareness, Corporate penetration, Digital Direct and Loyalty. You will monitor Digital and Marketing Campaigns ensuring that regular tracking is managed and reported to the leadership teams in the Regions and Head Office.
Job Accountabilities
Planning and implementation of
promotional offer, value-add and ancillary product propositions, and loyalty
initiatives to achieve revenue, yield improvement, and digital penetration
targets
Act as the subject matter expert on
the assigned countries’ B2B & B2C campaign process and tools
Ensuring the implementation of the
end-to-end campaign processes and procedures that support all B2B & B2C
campaigns / activities
Collaborate with key internal stakeholders (for assigned countries such as Loyalty, Digital Direct, Digital & Marketing Operations) to maintain campaign processes and requirements to support collaboration and communication among the Digital & Marketing Campaign Hub.
Manage, coordinate and communicate
with external stakeholders (media agency / suppliers/ publishers/ partners) on
deployment of all B2B & B2C campaigns for assigned countries
Analyze web traffic data and ROI of
all digital marketing activities/campaigns and provide the summary reports to
the Management
Initiate effective marketing planning
and measurement tools/processes as well as deliver standardized reports based
on clearly set KPIs and metrics for all B2B & B2C campaigns.
Be
part of an extraordinary story
Your skills. Your imagination. Your
ambition. Here, there are no boundaries to your potential and the impact you
can make. You’ll find infinite opportunities to grow and work on the biggest,
most rewarding challenges that will build your skills and experience. You have
the chance to be a part of our future, and build the life you want while being
part of an international community.
Our best is here and still to come. To
us, impossible is only a challenge. Join us as we dare to achieve what’s never
been done before.
Qualifications
With minimum 4 years of job related
experience
Strong experience required in
Marketing as well as Digital
Previous experience in Digital
marketing is essential
Experience in corporate business
acquisition, partnership and loyalty marketing
Overall Marketing fundamentals
including Brand awareness technique
You must have the legal rights to live
and work in Kenya
How To Apply